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Meta Ads Manager

8.1 /10
Category
Meta Ads Manager
8.1 /10

What is Meta Ads Manager?

Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.

Company Details


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Meta Ads Manager Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Meta Ads Manager.

88 Likeliness to Recommend

100 Plan to Renew

82 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+75 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Meta Ads Manager?

8% Negative
10% Neutral
82% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 80

Audience Segmentation

85

Audience Identification

84

Advertisement Placement

83

Role-Based Access Controls

81

Advertisement Content Curation

79

Advertisement Reporting

78

Demand-Side Capabilities

77

Supply-Side Capabilities

77

MarTech Ecosystem integration

75

Data Management Platform Capabilities

74

Vendor Capability Ratings

Average 76

Quality of Features

85

Business Value Created

83

Breadth of Features

82

Ease of Implementation

79

Usability and Intuitiveness

78

Ease of Data Integration

77

Product Strategy and Rate of Improvement

75

Ease of Customization

74

Ease of IT Administration

71

Availability and Quality of Training

70

Vendor Support

60

Meta Ads Manager Reviews

Narendra Singh S.

  • Role: Student Academic
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Best tool for scaling business success is meta ads

Likeliness to Recommend

9 /10

What differentiates Meta Ads Manager from other similar products?

In meta ads, we can create different ad sets based on the classification of the target audience.  We can also target a lookalike audience of our target audience in the metaads manager. Here is a better campaign structure based on the marketing funnel.  We now have better ad placement in Meta Ads Manager.    

What is your favorite aspect of this product?

There are several aspects of the Meta ads manager that I enjoy: 1.) All in one place: management of ads across meta platforms, be it Instagram, Facebook, an audience network, or Messenger.  2.) Campaign creation: Campaign Creation: We can create brand new ads, set campaign parameters (such as objectives), manage creative elements (like ad copy and visuals), and review how your ads appear on different devices.  Audience Targeting: Define your audience precisely for smarter ad targeting. Whether we want a broad reach or a specific niche, Ads Manager allows you to adjust your target audience.

What do you dislike most about this product?

User interface It is a little complex and requires prior learning to use and implement.  We need to keep ourselves updated on frequent algorithmic changes to meta ads. It would be great if the ad reporting feature were more intuitive.   

What recommendations would you give to someone considering this product?

Here’s a concise recommendation: Explore delivery recommendations, expand your audience, and consider duplicating campaigns with recommended adjustments. Dive into the features, experiment, and optimize your campaigns for success. Learn more on the official Meta for Business website.      

Pros

  • Helps Innovate
  • Performance Enhancing
  • Inspires Innovation
  • Saves Time

Jacky B.

  • Role: Operations
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Very cost effective!

Likeliness to Recommend

10 /10

What differentiates Meta Ads Manager from other similar products?

It has great targeing capability

What is your favorite aspect of this product?

Meta Pixel, ecommerce product as well as the new business suite page insights

What do you dislike most about this product?

Their Policies are not suited for each country but they are configured at global level

What recommendations would you give to someone considering this product?

this is where your target market lives.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Bradley D.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Vendor Management and Renewal
Validated Review
Verified Reviewer

Submitted Jan 2024

The most intuitive DSP I've used.

Likeliness to Recommend

10 /10

What differentiates Meta Ads Manager from other similar products?

Meta Ads Manager is the most visually appealing DSP I've used - it's incredibly easy to use and is client-friendly.

What is your favorite aspect of this product?

Ease of use and it's overall UX is incredible.

What do you dislike most about this product?

There's nothing that comes to mind in all honesty.

What recommendations would you give to someone considering this product?

Reach out to their services team, they have an incredible offering, and unlike other DSP's they've put considerable effort towards the overall appearance and UX of their platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Unique Features

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