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Meta Ads Manager

8.1 /10
Category
Meta Ads Manager
8.1 /10

What is Meta Ads Manager?

Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.

Company Details


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Meta Ads Manager Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Meta Ads Manager.

88 Likeliness to Recommend

100 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+74 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Meta Ads Manager?

8% Negative
10% Neutral
82% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 80

Audience Segmentation

85

Audience Identification

84

Advertisement Placement

83

Role-Based Access Controls

81

Advertisement Content Curation

79

Advertisement Reporting

78

Demand-Side Capabilities

77

Supply-Side Capabilities

77

MarTech Ecosystem integration

74

Data Management Platform Capabilities

74

Vendor Capability Ratings

Average 75

Quality of Features

84

Business Value Created

83

Breadth of Features

82

Ease of Implementation

79

Usability and Intuitiveness

78

Ease of Data Integration

77

Product Strategy and Rate of Improvement

75

Ease of Customization

74

Ease of IT Administration

70

Availability and Quality of Training

70

Vendor Support

60

Meta Ads Manager Reviews

Khushi A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

An effective way to reach the right audience.

Likeliness to Recommend

10 /10

What differentiates Meta Ads Manager from other similar products?

Facebook for Business is a great tool for businesses like mine to promote their products or services to people who might be interested in them. It helps me track how well my ads are doing and make changes if needed. This makes it easier for me to reach my goals and grow my business. By using Facebook for Business, I can save time and money while increasing my revenue.

What is your favorite aspect of this product?

Facebook for Business has been a great tool for me as a woman working in tech. It helps to promote our products and services efficiently. Facebook offers a variety of placements and demographics, which helps us to target the right audience. With the insights provided by Facebook, we can track the performance of our campaigns and make data-driven decisions. In short, I would recommend Facebook for Business to any business looking to connect with their target audience.

What do you dislike most about this product?

I work as a full-stack developer at Amazon, which has given me a good understanding of complex systems and platforms. However, I can imagine how overwhelming Facebook for Business might be for someone without this background. Although the platform is powerful, it can be difficult to achieve the desired results without knowing your way around. It would be helpful if Facebook offered more resources, such as free courses or training, to assist users in getting up to speed. Additionally, I believe that providing live chat and on-call support would be beneficial for users who require immediate assistance.

What recommendations would you give to someone considering this product?

Meta Ads Manager is a potent tool that can be beneficial for businesses of all sizes. However, it's crucial to evaluate its advantages and disadvantages before jumping in. Take into account your budget, target audience, and campaign objectives to determine if Meta Ads Manager is the right choice for you. If you're willing to invest time and effort into learning the platform and optimizing your campaigns, you can enjoy substantial benefits from its broad reach, targeting options, and data-driven insights.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sai P.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

This is the simplest and most reliable ad platform

Likeliness to Recommend

10 /10

What differentiates Meta Ads Manager from other similar products?

I have been using Meta for Business for the past three years and have explored all its features. Here are some of the best things about the platform: 1. It's easy to create, duplicate, and edit campaigns, and make bulk changes. 2. You can limit how often an ad appears and check its frequency to decide whether to make a creative change or refresh it. 3. You can choose attribution windows. 4. You can create audiences from the platform or upload custom audience buckets without hassle. 5. You can target an audience in acquisition campaigns, which is not possible with Google Ads.

What is your favorite aspect of this product?

I have had an amazing experience with Meta for Business. With just one account, we can create acquisition and re-engagement campaigns. It's easy to optimize the campaigns after analyzing the data from the custom dashboard. Customizing columns in the reports and dashboard is quick and easy.

What do you dislike most about this product?

In the past, we faced payment issues with our credit card and account limits, which caused errors and led to the suspension of our active campaigns. However, we have not encountered any such problems lately, and we are satisfied with the platform's overall functionality.

What recommendations would you give to someone considering this product?

If you're a business owner, Meta Ads Manager could be a valuable tool for you. However, it's important to use it strategically and have realistic expectations. Consider the benefits and drawbacks carefully, learn how the platform works, and keep improving your campaigns for success.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Shivam J.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Getting leads in this platform is very easy.

Likeliness to Recommend

9 /10

What differentiates Meta Ads Manager from other similar products?

It has probably the largest audience network. Therefore, It has immense potential for the business growth. However, Detailed targeting is the best feature which differentiates from other platforms because it has too many options and has clear identification of audience.

What is your favorite aspect of this product?

Detailed targeting is the best feature I like because it gives me good options.

What do you dislike most about this product?

The responsiveness of the support team is very frustrating, Sometimes, you have problem in implementation of ads and you can't call the support team. This is what i dislike the most.

What recommendations would you give to someone considering this product?

I would suggest to start advertising in this platform as you will have great potential to grow through meta ads and for e-commerce it is best.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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