What is Meta Ads Manager?
Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMeta Ads Manager Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Meta Ads Manager.
88 Likeliness to Recommend
100 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+74 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Meta Ads Manager?
Pros
- Performance Enhancing
- Reliable
- Security Protects
- Helps Innovate
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
Audience Identification
Advertisement Placement
Role-Based Access Controls
Advertisement Content Curation
Advertisement Reporting
Demand-Side Capabilities
Supply-Side Capabilities
MarTech Ecosystem integration
Data Management Platform Capabilities
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Meta Ads Manager Reviews
Mihir M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Very good Ads platform, only competitor to Google
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
Meta Ads Manager provides precise targeting through Facebook's extensive user data and integration with Instagram. It offers a robust ad creation and management interface for social media advertising.
What is your favorite aspect of this product?
The reach of Meta ecosystem is amazing and also it has comparatively advanced features when it comes to app marketing
What do you dislike most about this product?
The recent changes in data policy are barriers to optimising the campaigns, the data is not sent now to user without decryption
What recommendations would you give to someone considering this product?
If you are planning to use Meta Ads then also get a good mobile measurement partner, otherwise you wont be able to access the raw user data.
Pros
- Unique Features
- Reliable
- Enables Productivity
- Helps Innovate
Cons
- Vendor Friendly Policies
Cheyenne B.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Oct 2023
Easy to integrate
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
Ease of use across multiple platforms
What is your favorite aspect of this product?
Efficiency
What do you dislike most about this product?
Glitches occasionally happen but they get fixed fairly quickly!
What recommendations would you give to someone considering this product?
Do your research
Pros
- Efficient Service
- Saves Time
- Helps Innovate
- Continually Improving Product
Gabriel R.
- Role: C-Level
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted Sep 2023
FB has superb and efficient Ads Managing Software
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
I love using META for ads mainly because I can share the ads across Instagram and FB, however the options for adjusting the ads to meet specific needs is exceptional. Targeting the correct audience within a region and monitoring have always been one of the most beneficial and reliable attributes within META for its business advertisement software.
What is your favorite aspect of this product?
Sharing across multiple social media platforms and being able to moderate what is working the best within the ads. Once this is analyzed, I can make adjustments according to my aimed target, even during the campaign's activeness. For example, I do photograph, so a mostly visual ad is need, and META'S feature called Dynamic Creative helps me target and adjust the ads by choosing what works best with images and text combined to create a more engaging ad for my targeted audience.
What do you dislike most about this product?
Sometimes I have to wait too long for customer service to respond to a question or concern of mine.
What recommendations would you give to someone considering this product?
Definitely try to be as specific as possible in terms of your business needs and goals when creating an Ad for wide exposure. Also, learning what features are offered can broaden options for targeting and creativity within the Ad distribution.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing