What is Amazon DSP?
Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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84 Likeliness to Recommend
4
Since last award
100 Plan to Renew
87 Satisfaction of Cost Relative to Value
6
Since last award
Emotional Footprint Overview
+68 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Amazon DSP?
Pros
- Performance Enhancing
- Unique Features
- Includes Product Enhancements
- Appreciates Incumbent Status
Cons
- Less Effective Service
- Less Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
Audience Identification
Demand-Side Capabilities
Supply-Side Capabilities
Advertisement Placement
Data Management Platform Capabilities
Role-Based Access Controls
MarTech Ecosystem integration
Advertisement Reporting
Advertisement Content Curation
Vendor Capability Ratings
Usability and Intuitiveness
Vendor Support
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of IT Administration
Breadth of Features
Quality of Features
Availability and Quality of Training
Business Value Created
Ease of Data Integration
Ease of Customization
Amazon DSP Reviews
Bradley D.
- Role: Sales Marketing
- Industry: Media
- Involvement: Vendor Management and Renewal
Submitted Jan 2024
One of the best DSPs I've used.
Likeliness to Recommend
What differentiates Amazon DSP from other similar products?
It's easy to use and offers incredible value throughout. Campaigns that I've run through the DSP have been consistent top performers.
What is your favorite aspect of this product?
It's incredibly intuitive.
What do you dislike most about this product?
The UX is a little plain.
What recommendations would you give to someone considering this product?
Do it. Reach out to Amazon; they have incredibly knowledgeable and friendly employees who will always be willing to help.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
Shivam J.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Dec 2023
Very easy to use and very easy to grow.
Likeliness to Recommend
What differentiates Amazon DSP from other similar products?
One significant advantage of Amazon DSP is the ability to target Amazon audiences directly. Advertisers can leverage Amazon's extensive data on customer behavior, demographics, and purchase history to target specific audience segments .Amazon DSP is closely integrated with other Amazon advertising products, such as Sponsored Products and Sponsored Brands.
What is your favorite aspect of this product?
It allows advertisers to use real-time bidding (RTB) to purchase ad inventory. This provides more granular control over targeting and budget allocation.
What do you dislike most about this product?
Due to the popularity of Amazon DSP, competition for ad inventory can be intense. This competition can drive up ad costs, and advertisers may need to carefully manage their budgets to achieve a satisfactory return on investment.
What recommendations would you give to someone considering this product?
Amazon DSP supports a variety of ad formats, including display, video, and custom ad units. Advertisers have the flexibility to create engaging and visually appealing ads to capture audience attention. Therefore, I would certainly recommend it to use .
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Anna R.
- Role: Operations
- Industry: Utilities
- Involvement: End User of Application
Submitted Nov 2023
Advertising precision on Amazon
Likeliness to Recommend
What differentiates Amazon DSP from other similar products?
Amazon DSP offers precise advertising by utilizing advanced audience segmentation to help us target audiences based on our demographics, financial interests, and buying behaviors. This approach goes beyond basic demographics and provides an array of nuanced targeting options. What sets Amazon DSP apart is its effortless integration with the broader Amazon ecosystem. This guarantees that financial ads are not only aimed at, but also benefit from, Amazon's extensive reach and user data. We can monitor important data and make informed decisions for ongoing improvement.
What is your favorite aspect of this product?
The strength of Amazon DSP lies in its ability to accurately target specific audiences. We can customize messages to align with users' financial interests and behaviors. Furthermore, the platform provides advanced conversion tracking to correctly attribute conversions to advertising efforts, which is critical for measuring campaign success. Amazon DSP is flexible and can meet the needs of businesses of any size, whether small or large. It allows promotions of various financial services like credit cards, insurance, and investments with different advertising options.
What do you dislike most about this product?
It may require higher costs for small financial enterprises due to the utilization of advanced machine learning algorithms for audience segmentation as well as real-time analytics for dynamic campaign optimization. Advertisers should evaluate their budget and expected earnings.
What recommendations would you give to someone considering this product?
Amazon DSP respects data privacy regulations and assures the protection of user and advertiser data with advanced security measures. We recommend Amazon DSP due to its ability to target specific audiences, integrate with Amazon, and bid in real-time. Amazon DSP can integrate with external analytics tools, offering advertisers flexibility for thorough campaign analysis beyond the platform's own reporting. Advertisers can customize campaigns based on their specific offerings. The system lets advertisers modify their bidding plan in real-time, so they can optimize their campaign based on its performance and the market conditions.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity