What is Amazon DSP?
Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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84 Likeliness to Recommend
100 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+68 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Amazon DSP?
Pros
- Performance Enhancing
- Unique Features
- Includes Product Enhancements
- Appreciates Incumbent Status
Cons
- Less Effective Service
- Less Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
Audience Identification
Demand-Side Capabilities
Supply-Side Capabilities
Advertisement Placement
Data Management Platform Capabilities
Role-Based Access Controls
MarTech Ecosystem integration
Advertisement Reporting
Advertisement Content Curation
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Ease of IT Administration
Business Value Created
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Breadth of Features
Availability and Quality of Training
Vendor Support
Ease of Customization
Ease of Implementation
Amazon DSP Reviews
Valeria G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Dynamic Creative Optimization in Amazon DSP
Likeliness to Recommend
What differentiates Amazon DSP from other similar products?
One of Amazon DSP's most impressive features is its ability to seamlessly manage campaigns across multiple channels and devices. This consistent approach ensures consistent and effective brand messaging and optimizes reach. Additionally, Amazon DSP's analytics suite is unparalleled. The insights provided by Amazon DSP, from first impressions to conversions, help make data-driven decisions that optimize campaign performance. The software's advanced targeting features let you segment your audience precisely according to demographics, behaviors, and shopping habits, ensuring that your message reaches those most likely to convert.
What is your favorite aspect of this product?
Amazon DSP's strengths and benefits provide the adaptability required to adjust campaigns quickly, ensuring that they correspond with changing marketing approaches. The profound level of audience analytics enables me to improve targeting strategies, maximizing the effect of each advertising dollar. Managing campaigns across numerous channels without interruption within a single platform is a substantial time-saver, simplifying the whole process. Amazon DSP's standout feature is its ability to create dynamic creatives based on real-time data sets.
What do you dislike most about this product?
Advertisers would benefit from receiving more detailed information about their campaigns and refining their targeting options. Doing so would ensure more precise targeting and a better return on investment.
What recommendations would you give to someone considering this product?
The immense power and precision that Amazon DSP offers make it a necessity for any marketer. It decodes data, providing actionable insights for strategically executing campaigns. Amazon DSP is a valuable asset in navigating the complex realm of digital advertising. The tool allows me, as a systems engineer, to schedule, manage, and optimize campaigns with unparalleled precision. Let's explore the intricacies of this powerful tool. For example, a recent advertising campaign increased its conversion rates by 20% by refining target parameters with Amazon DSP analytics.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Lucretia D.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Nov 2023
A must for all Amazon vendors to drive growth
Likeliness to Recommend
What differentiates Amazon DSP from other similar products?
Amazon DSP is a robust programmatic marketing tool that enables highly targeted advertising campaigns to drive sales growth on and off Amazon. It also recently launched to non-Amazon sellers/vendors to promote their services within the Amazon ecosystem.
What is your favorite aspect of this product?
Ability to develop 1P audiences for targeting
What do you dislike most about this product?
DIfficulty of resolving issues via cases
What recommendations would you give to someone considering this product?
Definitely worth using for Amazon vendors if you have search strategy ironed out and you're ready to take growth to the next level.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Unique Features
Cons
- Less Efficient Service
- Less Effective Service
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2023
very good!!!
Likeliness to Recommend
Pros
- Continually Improving Product
- Unique Features
- Caring
- Saves Time
Cons
- Less Generous