What is Zeta Marketing Platform?
The Zeta Marketing Platform (ZMP) activates on every online and offline marketing channel (including Email, Connected TV, SMS, Website, Social Media, and more) with sophisticated AI that analyzes billions of consumer data signals to predict consumer intent, personalize experiences, and accelerate growth for brands. The Zeta Marketing Platform combines 2.4 billion unique data identities with industry-leading AI to create personalized, omnichannel experiences that exceed expectations and drive superior marketing results.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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85 Likeliness to Recommend
1
Since last award
100 Plan to Renew
93 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zeta Marketing Platform?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Identification
Advertisement Content Curation
Role-Based Access Controls
Audience Segmentation
Advertisement Placement
Advertisement Reporting
Demand-Side Capabilities
MarTech Ecosystem integration
Supply-Side Capabilities
Data Management Platform Capabilities
Vendor Capability Ratings
Availability and Quality of Training
Breadth of Features
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Quality of Features
Vendor Support
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Zeta Marketing Platform Reviews
Olivia L.
- Role: Human Resources
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2023
Zeta marketing is a wonderful marketing tool.
Likeliness to Recommend
What differentiates Zeta Marketing Platform from other similar products?
Is a flexible data readout that captures the information straight from the tool. Customer complaints are successfully recorded and are getting better. The KPI-based dashboard efficiently tracks the ROI and productivity of both workers and the QMS. With drag-and-drop editors, editable templates, and straightforward navigation, the platform is created to be simple to use and easy.
What is your favorite aspect of this product?
I adore the features, how simple they are to use and navigate, the simplicity of customer support, and the emails’ appealing design. It takes little time to set up the system and everything else. In addition to the flexible and simple integration of a complete set of features to meet all the requirements of a modern digital marketer, there is a multi-client capability.
What do you dislike most about this product?
When stacking a range of crowds, Zeta can be reasonable. It can be challenging to predict with accuracy how an email will appear during the email stage when creating content for articles.
What recommendations would you give to someone considering this product?
Zeta enables us to keep everything we require for all of our email marketing requirements in one location. From list implementation to content creation. The UI of the platform makes navigating it easy. All team members can easily view and create documents using the templates. Our account management team provides us with unmatched assistance, and it is a pleasure to work with people who care as much as we do about the interactions our customers have with us. We are eager to see how zeta will help us develop.
Pros
- Includes Product Enhancements
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Commodity Features
- Security Frustrates
Gopi K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2023
Platform to discover the opportunities of Business
Likeliness to Recommend
What differentiates Zeta Marketing Platform from other similar products?
This is on the best application that can have the ability to deliver the best output to users and brands as well.
What is your favorite aspect of this product?
I had two favorite aspects which are website personalization & the solutions for email marketing. I personally worked on these in terms of user engagements.
What do you dislike most about this product?
There is no dislikes I found in this platform. Mostly satisfied in the respective aspects. However, have to explore more about this
What recommendations would you give to someone considering this product?
The Zeta marketing platform is an all in one solution for the one who are facing difficulties in conversions or branding in the marketing stream. Just go it and give your try. You will achieve results
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Jessica N.
- Role: Operations
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Mar 2023
Zeta Marketing an amazing CDP tool for marketing.
Likeliness to Recommend
What differentiates Zeta Marketing Platform from other similar products?
The administration and control of email marketing are one of Zeta Marketing Platform’s best features. It allows you to create marketing programs, define your target market, and schedule everything from a single window. A visual campaign builder is a fantastic tool that makes the job very simple to use. The platform offers excellent opportunities for using customer info. Using the gathered data, aids in creating marketing programs and email marketing.
What is your favorite aspect of this product?
One of the good and affordable marketing automation platforms is the Zeta Marketing Platform, which allows us to automate all of our marketing campaigns for mobile, email, and social media, and push alerts to customers who have downloaded our mobile applications. Its marketing automation platform is truly outstanding for handling end-to-end marketing campaigns and managing data.
What do you dislike most about this product?
Response times from support and account administration are slow, and they pay little attention to specifics. This platform won’t likely use a typical platform. Its dated design is a problem, and the format of the email design can occasionally vary from the preview format. The program gets stuck when there is a lot.
What recommendations would you give to someone considering this product?
This program has a lot of helpful extra features. It is a straightforward active setup procedure where the program hosts the image on its server. The software is adaptable. We can store everything we need in one location thanks to the program. We can complete our email marketing tasks using this tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Cons
- Vendor Friendly Policies
- Vendor's Interest First
- Charges for Enhancements
