AdRoll Logo
AdRoll Logo
NextRoll

AdRoll

7.8 /10
Category
AdRoll
7.8 /10

What is AdRoll?

Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

AdRoll won the following awards in the Marketing Platforms - Midmarket category

Filter By

AdRoll Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AdRoll.

83 Likeliness to Recommend

89 Plan to Renew

81 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AdRoll?

0% Negative
11% Neutral
89% Positive

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Effective Service

Feature Ratings

Average 86

Marketing Analytics

90

Social Media Marketing Management

89

Marketing Workflow Management

88

Marketing Operations Management

88

Email Marketing Automation

88

Marketing Asset Management

87

Advanced Campaign Management

87

Mobile Marketing Management

84

Advanced Data Segmentation

82

Multi Channel Integration

82

Community Marketing Management

75

Vendor Capability Ratings

Average 79

Ease of Data Integration

85

Quality of Features

83

Breadth of Features

82

Ease of Implementation

82

Ease of Customization

81

Business Value Created

80

Product Strategy and Rate of Improvement

79

Usability and Intuitiveness

77

Availability and Quality of Training

76

Ease of IT Administration

73

Vendor Support

70

AdRoll Reviews

Maria B.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Increases the conversion of leads into real custom

Likeliness to Recommend

9 /10

What differentiates AdRoll from other similar products?

Compared to other products I've used or evaluated, I find AdRoll stands out for its ability for dynamic retargeting and its integration with multiple platforms. We selected it because it gave us the necessary tools to optimize our advertising campaigns and maximize return on investment.

What do you dislike most about this product?

I have found that it may be less appropriate for businesses with limited advertising budgets as it can be expensive compared to other similar tools on the market.

What recommendations would you give to someone considering this product?

AdRoll is a powerful tool for optimizing advertising campaigns, with unique features that set it apart from other programs on the market. Although it has some minor drawbacks, its positive impact on our business goals has made this platform worth investing in. We would recommend AdRoll to any business looking to improve their digital marketing strategy.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Gustavo M.

  • Role: Operations
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

easy to use

Likeliness to Recommend

7 /10

What differentiates AdRoll from other similar products?

price competitive

What is your favorite aspect of this product?

simple and easy to use

What do you dislike most about this product?

lack of features

What recommendations would you give to someone considering this product?

entry level DSP

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Richard P.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

Easy to use remarketing solution

Likeliness to Recommend

8 /10

What differentiates AdRoll from other similar products?

The results you get compared to remarketing directly through Google ads is much better. It's also easy to setup campaigns and you have someone on hand who will monitor shifts in your account performance

What is your favorite aspect of this product?

The support. Being able to meet semi-regularly with someone is reassuring. Also the discounts on offer based on volume are great

What do you dislike most about this product?

The time it takes to implement campaigns. You need to think what you need way ahead of time. For a recent campaign we wanted to get ads live with a dynamic carousel and it took Adroll a week to get live. By the time it did the campaign only had 1 day left

What recommendations would you give to someone considering this product?

If you want something that will manage itself and is out of the box then this is the solution for you. Just plan your campaigns way ahead of time

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Trustworthy

Most Popular AdRoll Comparisons