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NextRoll, Inc.

AdRoll

8.6 / 10
Category

What is AdRoll?

Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

Company Details


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Awards & Recognition

AdRoll won the following awards in the Marketing Platforms - Midmarket category

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AdRoll Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AdRoll.

85 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AdRoll?

0% Negative
0% Neutral
100% Positive

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Feature Ratings

Average 88

Social Media Marketing Management

93

Advanced Campaign Management

92

Marketing Asset Management

91

Marketing Operations Management

91

Marketing Analytics

91

Marketing Workflow Management

89

Email Marketing Automation

89

Advanced Data Segmentation

87

Mobile Marketing Management

83

Multi Channel Integration

81

Community Marketing Management

79

Vendor Capability Ratings

Average 84

Breadth of Features

100

Ease of Customization

100

Ease of Implementation

100

Business Value Created

94

Ease of Data Integration

94

Ease of IT Administration

94

Quality of Features

94

Usability and Intuitiveness

94

Vendor Support

94

Product Strategy and Rate of Improvement

88

Availability and Quality of Training

76

AdRoll Reviews

Daniel C.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Campaign setup is simple and straightforward

Likeliness to Recommend

9 / 10

What differentiates AdRoll from other similar products?

Adroll is functional and simple to operate. They have one of the best customer service/support teams available. They're always quick to respond and offer assistance whenever there's a problem.

What is your favorite aspect of this product?

The platform's onboarding process is simple. It didn't take long at all to get rolling. The user-friendliness, specifically how simple it is to manage campaigns and save files. The framework is flexible enough to accommodate individualized approaches without becoming unmanageable.

What do you dislike most about this product?

Adroll's video advertising capabilities. It would be great if advertisements could be shown in more places. There is a need for better attribution. Remarketing should allow for a variety of placement options.

What recommendations would you give to someone considering this product?

Display advertisements and ad retargeting. It's facilitating our further communication with potential customers. The intuitive design helps me get more done in less time. That has proven useful in helping me reach out to those who have abandoned their shopping carts.

Pros

  • Enables Productivity
  • Effective Service
  • Helps Innovate
  • Continually Improving Product

Carlos Eduardo D.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

Adroll is the best advertising tool

Likeliness to Recommend

9 / 10

What differentiates AdRoll from other similar products?

We use AdRoll to retarget current customers and potential customers similar to our current customers. It gives us the opportunity to show our customers the products we want to advertise, which are in line with our current activities. It also attracts new customers and shows our company's sales.

What is your favorite aspect of this product?

The platform shows which digital advertising media work best for your website, not just the ads you publish through them. The platform has a very transparent platform that provides detailed information on advertising analytics. Customer Service Representatives are available anytime during the work week to help us with any questions about events.

What do you dislike most about this product?

Your only option for your budget is to spend it on day-to-day expenses. You should host your products on Google Merchant Center to help with email and abandoned cart ads. If you have custom code on your site, it will take a while for your webmaster to implement the changes.

What recommendations would you give to someone considering this product?

If your site is on BigCommerce or Shopify, this is much easier than if your site is coded in a different language and you need a web developer to implement code changes on your site. AdRoll makes display advertising very easy to use. You don't need to log into the Google Analytics platform to see new user counts, add to cart, revenue and more. It will provide cross-channel attribution data. You cannot place Google, Google Shopping or Microsoft Advertising ads on AdRoll, but AdRoll display ads are an important complement to these ads.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Adika S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Create the right ads then distribute them.

Likeliness to Recommend

9 / 10

What differentiates AdRoll from other similar products?

Consolidation of display campaigns across many publishing networks can be simplified. No matter where they are, it ensures that our clients and prospects are chosen. It allows you to use automated emails and remarketing campaigns to reduce and win back cart abandoners. With easy-to-launch campaigns, you can distribute offers, introduce new products, and prompt customers to make additional purchases.

What is your favorite aspect of this product?

I like the dynamic ad builder is made possible by AdRoll, which helps us and ensures that all of our marketing is effective. On Facebook, you can target ideal prospects. useful for examining consumer behavior You can modify your messages to attract as many customers as possible. Marketing campaigns can be done through social media ads, emails, and videos.

What do you dislike most about this product?

Conversion tracking may be made more efficient. Poor customer service persists.

What recommendations would you give to someone considering this product?

I recommend AdRoll, it offers customizable options to show your customers the most relevant products instead of a random selection of products for everyone. You can gain insight into the typical customer path to help you maximize revenue from each of your customers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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