AdRoll Logo Award Winner Product Badge
AdRoll Logo Award Winner Product Badge
NextRoll

AdRoll

8.3 / 10
Category
AdRoll
8.3 / 10

What is AdRoll?

Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

Company Details


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Awards & Recognition

AdRoll won the following awards in the Marketing Platforms - Midmarket category

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AdRoll Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AdRoll.

83 Likeliness to Recommend

2
Since last award

89 Plan to Renew

11
Since last award

82 Satisfaction of Cost Relative to Value

5
Since last award


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Emotional Footprint Overview

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AdRoll?

0% Negative
11% Neutral
89% Positive

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Effective Service

Feature Ratings

Average 86

Marketing Analytics

90

Social Media Marketing Management

88

Advanced Campaign Management

88

Marketing Operations Management

88

Marketing Workflow Management

87

Email Marketing Automation

87

Marketing Asset Management

86

Mobile Marketing Management

83

Advanced Data Segmentation

82

Multi Channel Integration

81

Community Marketing Management

75

Vendor Capability Ratings

Average 79

Ease of Customization

94

Ease of IT Administration

90

Breadth of Features

89

Ease of Implementation

89

Vendor Support

85

Product Strategy and Rate of Improvement

81

Business Value Created

79

Ease of Data Integration

79

Quality of Features

79

Usability and Intuitiveness

79

Availability and Quality of Training

78

AdRoll Reviews

Gustavo M.

  • Role: Operations
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

easy to use

Likeliness to Recommend

7 / 10

What differentiates AdRoll from other similar products?

price competitive

What is your favorite aspect of this product?

simple and easy to use

What do you dislike most about this product?

lack of features

What recommendations would you give to someone considering this product?

entry level DSP

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Richard P.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

Easy to use remarketing solution

Likeliness to Recommend

8 / 10

What differentiates AdRoll from other similar products?

The results you get compared to remarketing directly through Google ads is much better. It's also easy to setup campaigns and you have someone on hand who will monitor shifts in your account performance

What is your favorite aspect of this product?

The support. Being able to meet semi-regularly with someone is reassuring. Also the discounts on offer based on volume are great

What do you dislike most about this product?

The time it takes to implement campaigns. You need to think what you need way ahead of time. For a recent campaign we wanted to get ads live with a dynamic carousel and it took Adroll a week to get live. By the time it did the campaign only had 1 day left

What recommendations would you give to someone considering this product?

If you want something that will manage itself and is out of the box then this is the solution for you. Just plan your campaigns way ahead of time

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Trustworthy

Ralph Y.

  • Role: Sales Marketing
  • Industry: Biotechnology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jan 2024

Fantastic alternative for Retargeting

Likeliness to Recommend

9 / 10

What differentiates AdRoll from other similar products?

Ease of use software really. Plug and play and it just needs technical aspect of pixel implementation, target pages and audience segmentation.

What is your favorite aspect of this product?

Adroll setup and implementation

What do you dislike most about this product?

Sites servicing transparency

What recommendations would you give to someone considering this product?

If they are looking for an alternative software to use.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Saves Time

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