What is AdRoll?
Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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83 Likeliness to Recommend
2
Since last award
89 Plan to Renew
11
Since last award
82 Satisfaction of Cost Relative to Value
5
Since last award
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love AdRoll?
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Analytics
Social Media Marketing Management
Marketing Operations Management
Marketing Workflow Management
Email Marketing Automation
Marketing Asset Management
Advanced Campaign Management
Mobile Marketing Management
Advanced Data Segmentation
Multi Channel Integration
Community Marketing Management
Vendor Capability Ratings
Ease of Customization
Ease of IT Administration
Breadth of Features
Ease of Implementation
Vendor Support
Product Strategy and Rate of Improvement
Business Value Created
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Availability and Quality of Training
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AdRoll Reviews
Maria B.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Apr 2024
Increases the conversion of leads into real custom
Likeliness to Recommend
What differentiates AdRoll from other similar products?
Compared to other products I've used or evaluated, I find AdRoll stands out for its ability for dynamic retargeting and its integration with multiple platforms. We selected it because it gave us the necessary tools to optimize our advertising campaigns and maximize return on investment.
What do you dislike most about this product?
I have found that it may be less appropriate for businesses with limited advertising budgets as it can be expensive compared to other similar tools on the market.
What recommendations would you give to someone considering this product?
AdRoll is a powerful tool for optimizing advertising campaigns, with unique features that set it apart from other programs on the market. Although it has some minor drawbacks, its positive impact on our business goals has made this platform worth investing in. We would recommend AdRoll to any business looking to improve their digital marketing strategy.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Efficient Service
Gustavo M.
- Role: Operations
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Jan 2024
easy to use
Likeliness to Recommend
What differentiates AdRoll from other similar products?
price competitive
What is your favorite aspect of this product?
simple and easy to use
What do you dislike most about this product?
lack of features
What recommendations would you give to someone considering this product?
entry level DSP
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Richard P.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jan 2024
Easy to use remarketing solution
Likeliness to Recommend
What differentiates AdRoll from other similar products?
The results you get compared to remarketing directly through Google ads is much better. It's also easy to setup campaigns and you have someone on hand who will monitor shifts in your account performance
What is your favorite aspect of this product?
The support. Being able to meet semi-regularly with someone is reassuring. Also the discounts on offer based on volume are great
What do you dislike most about this product?
The time it takes to implement campaigns. You need to think what you need way ahead of time. For a recent campaign we wanted to get ads live with a dynamic carousel and it took Adroll a week to get live. By the time it did the campaign only had 1 day left
What recommendations would you give to someone considering this product?
If you want something that will manage itself and is out of the box then this is the solution for you. Just plan your campaigns way ahead of time
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy