What is AdRoll?
Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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83 Likeliness to Recommend
2
Since last award
89 Plan to Renew
11
Since last award
82 Satisfaction of Cost Relative to Value
5
Since last award
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love AdRoll?
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Analytics
Social Media Marketing Management
Marketing Operations Management
Marketing Workflow Management
Email Marketing Automation
Marketing Asset Management
Advanced Campaign Management
Mobile Marketing Management
Advanced Data Segmentation
Multi Channel Integration
Community Marketing Management
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Implementation
Ease of Customization
Business Value Created
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Vendor Support
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AdRoll Reviews
Ralph Y.
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2024
Fantastic alternative for Retargeting
Likeliness to Recommend
What differentiates AdRoll from other similar products?
Ease of use software really. Plug and play and it just needs technical aspect of pixel implementation, target pages and audience segmentation.
What is your favorite aspect of this product?
Adroll setup and implementation
What do you dislike most about this product?
Sites servicing transparency
What recommendations would you give to someone considering this product?
If they are looking for an alternative software to use.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Saves Time
Daniel C.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Mar 2023
Campaign setup is simple and straightforward
Likeliness to Recommend
What differentiates AdRoll from other similar products?
Adroll is functional and simple to operate. They have one of the best customer service/support teams available. They're always quick to respond and offer assistance whenever there's a problem.
What is your favorite aspect of this product?
The platform's onboarding process is simple. It didn't take long at all to get rolling. The user-friendliness, specifically how simple it is to manage campaigns and save files. The framework is flexible enough to accommodate individualized approaches without becoming unmanageable.
What do you dislike most about this product?
Adroll's video advertising capabilities. It would be great if advertisements could be shown in more places. There is a need for better attribution. Remarketing should allow for a variety of placement options.
What recommendations would you give to someone considering this product?
Display advertisements and ad retargeting. It's facilitating our further communication with potential customers. The intuitive design helps me get more done in less time. That has proven useful in helping me reach out to those who have abandoned their shopping carts.
Pros
- Enables Productivity
- Effective Service
- Helps Innovate
- Continually Improving Product
Carlos Eduardo D.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jan 2023
Adroll is the best advertising tool
Likeliness to Recommend
What differentiates AdRoll from other similar products?
We use AdRoll to retarget current customers and potential customers similar to our current customers. It gives us the opportunity to show our customers the products we want to advertise, which are in line with our current activities. It also attracts new customers and shows our company's sales.
What is your favorite aspect of this product?
The platform shows which digital advertising media work best for your website, not just the ads you publish through them. The platform has a very transparent platform that provides detailed information on advertising analytics. Customer Service Representatives are available anytime during the work week to help us with any questions about events.
What do you dislike most about this product?
Your only option for your budget is to spend it on day-to-day expenses. You should host your products on Google Merchant Center to help with email and abandoned cart ads. If you have custom code on your site, it will take a while for your webmaster to implement the changes.
What recommendations would you give to someone considering this product?
If your site is on BigCommerce or Shopify, this is much easier than if your site is coded in a different language and you need a web developer to implement code changes on your site. AdRoll makes display advertising very easy to use. You don't need to log into the Google Analytics platform to see new user counts, add to cart, revenue and more. It will provide cross-channel attribution data. You cannot place Google, Google Shopping or Microsoft Advertising ads on AdRoll, but AdRoll display ads are an important complement to these ads.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy