What is AdRoll?
Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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83 Likeliness to Recommend
2
Since last award
89 Plan to Renew
11
Since last award
82 Satisfaction of Cost Relative to Value
5
Since last award
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love AdRoll?
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Analytics
Social Media Marketing Management
Marketing Operations Management
Marketing Workflow Management
Email Marketing Automation
Marketing Asset Management
Advanced Campaign Management
Mobile Marketing Management
Advanced Data Segmentation
Multi Channel Integration
Community Marketing Management
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Implementation
Ease of Customization
Business Value Created
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Vendor Support
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AdRoll Reviews
Brian D.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Design, improve and distribute advertising.
Likeliness to Recommend
What differentiates AdRoll from other similar products?
By tracking various intent signals, you can use AdRoll to target or block customers based on their behavior. With each delivered ad impression, it provides reporting and analytics to examine real-time data on campaign activity and pricing. AdRoll supports sponsored posts, promoted tweets, app install ads, lead generation cards, and common mobile web ad formats.
What is your favorite aspect of this product?
Like AdRoll can enhance your ads with interactive elements like product placement, product fonts, custom animation, and calls to action. Based on the user's browsing history and the products they enjoy; you can generate personalized dynamic ads for them. I can use demographic and affinity targeting to find people who are most like our consumers based on what we already know about them.
What do you dislike most about this product?
In comparison to its rivals, AdRoll has relatively high subscription costs.
What recommendations would you give to someone considering this product?
I recommend AdRoll for managing marketing campaigns, tracking customer journeys, collecting and archiving consumer information all in one from one location. Your customers can be categorized based on activities performed, items viewed, and previous purchases.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Adika S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Create the right ads then distribute them.
Likeliness to Recommend
What differentiates AdRoll from other similar products?
Consolidation of display campaigns across many publishing networks can be simplified. No matter where they are, it ensures that our clients and prospects are chosen. It allows you to use automated emails and remarketing campaigns to reduce and win back cart abandoners. With easy-to-launch campaigns, you can distribute offers, introduce new products, and prompt customers to make additional purchases.
What is your favorite aspect of this product?
I like the dynamic ad builder is made possible by AdRoll, which helps us and ensures that all of our marketing is effective. On Facebook, you can target ideal prospects. useful for examining consumer behavior You can modify your messages to attract as many customers as possible. Marketing campaigns can be done through social media ads, emails, and videos.
What do you dislike most about this product?
Conversion tracking may be made more efficient. Poor customer service persists.
What recommendations would you give to someone considering this product?
I recommend AdRoll, it offers customizable options to show your customers the most relevant products instead of a random selection of products for everyone. You can gain insight into the typical customer path to help you maximize revenue from each of your customers.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Kathleen K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2022
The Industry's Most Prominent Retargeting Platform
Likeliness to Recommend
What differentiates AdRoll from other similar products?
AdRoll is utilized by our digital media team for the purpose of dynamic retargeting across a variety of customers. It serves display banners that we provide on websites and social media based on the audience pools and interests that are gathered from those audiences. Targeting an audience that has already shown interest in the products that our particular client offers has proven to be the most fruitful use of this strategy. Additionally, it gives us access to reporting dashboards that we can use to report on metrics to our customers, and it allows us to launch banner ads for our customers in a variety of sizes across the internet.
What is your favorite aspect of this product?
AdRoll clients have access to a very user-friendly reporting dashboard. Because of the dashboards' transparency, you can provide your client with more in-depth reporting. However, I think the naming convention procedure for uploading visuals for banner advertisements should be a little more user-friendly.
What do you dislike most about this product?
Searching for a specific image on Adroll would be a lot easier if the company had implemented such a function. AdRoll tracking on our end has been experiencing troubles recently, so it could be helpful to have a function that allows the images to pop out when you hover over them. It is possible that our tags have not been incorporated correctly or that the system is experiencing a problem.
What recommendations would you give to someone considering this product?
You should use AdRoll if you need a different method of dynamic retargeting for your client's display ads. Large ad campaigns with a wide range of targeting options can benefit from partnering with this company. Many of our clients' dynamic retargeting campaigns are powered by AdRoll. Even though one of our clients has a little budget, we're still seeing positive results. There will be a learning curve when you first start using Adroll, as there is with any new software. In order to submit billing information for individual campaigns or set up audiences, for example, the site is not obvious.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features