NextRoll

AdRoll

Composite Score

7.9 /10

CX Score

8.0 /10

35 Reviews Write a Review

Claim Software

What is AdRoll?

AdRoll offers a powerful marketing and advertising platform to grow your business quickly and intelligently while building relationships with customers. Email marketing, AI-driven product recommendations, and cross-channel measurement. Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

AdRoll won the following awards in the Marketing Platforms - Midmarket category

Filter By

2023 Data Quadrant Gold Medalist

2023

1 Top Rated Capabilities

2 Top Rated Features

2023

5 Top Rated Capabilities

7 Top Rated Features

2022

AdRoll Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AdRoll.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

90 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AdRoll?

0% Negative

10% Neutral

90% Positive

Pros

Reliable
Enables Productivity
Efficient Service
Effective Service

Feature Ratings

Average 87

Marketing Analytics

Marketing Operations Management

Social Media Marketing Management

Marketing Workflow Management

Email Marketing Automation

Marketing Asset Management

Advanced Campaign Management

Mobile Marketing Management

Multi Channel Integration

Advanced Data Segmentation

Community Marketing Management

Vendor Capability Ratings

Average 80

Ease of Implementation

Breadth of Features

Quality of Features

Ease of Data Integration

Business Value Created

Product Strategy and Rate of Improvement

Ease of Customization

Usability and Intuitiveness

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Also Featured in...

Ad Tech

Score 7.6

View AdRoll in this category (opens in a new tab)

AdRoll Reviews

Ralph Y.

Role: Sales Marketing
Industry: Biotechnology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jan 2024

Fantastic alternative for Retargeting

Likeliness to Recommend

9 /10

What differentiates AdRoll from other similar products?

Ease of use software really. Plug and play and it just needs technical aspect of pixel implementation, target pages and audience segmentation.

What is your favorite aspect of this product?

Adroll setup and implementation

What do you dislike most about this product?

Sites servicing transparency

What recommendations would you give to someone considering this product?

If they are looking for an alternative software to use.

Pros

Reliable
Performance Enhancing
Enables Productivity
Saves Time

Carlos Eduardo D.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2023

Adroll is the best advertising tool

Likeliness to Recommend

9 /10

What differentiates AdRoll from other similar products?

We use AdRoll to retarget current customers and potential customers similar to our current customers. It gives us the opportunity to show our customers the products we want to advertise, which are in line with our current activities. It also attracts new customers and shows our company's sales.

What is your favorite aspect of this product?

The platform shows which digital advertising media work best for your website, not just the ads you publish through them. The platform has a very transparent platform that provides detailed information on advertising analytics. Customer Service Representatives are available anytime during the work week to help us with any questions about events.

What do you dislike most about this product?

Your only option for your budget is to spend it on day-to-day expenses. You should host your products on Google Merchant Center to help with email and abandoned cart ads. If you have custom code on your site, it will take a while for your webmaster to implement the changes.

What recommendations would you give to someone considering this product?

If your site is on BigCommerce or Shopify, this is much easier than if your site is coded in a different language and you need a web developer to implement code changes on your site. AdRoll makes display advertising very easy to use. You don't need to log into the Google Analytics platform to see new user counts, add to cart, revenue and more. It will provide cross-channel attribution data. You cannot place Google, Google Shopping or Microsoft Advertising ads on AdRoll, but AdRoll display ads are an important complement to these ads.

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Trustworthy

Brian D.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Design, improve and distribute advertising.

Likeliness to Recommend

9 /10

What differentiates AdRoll from other similar products?

By tracking various intent signals, you can use AdRoll to target or block customers based on their behavior. With each delivered ad impression, it provides reporting and analytics to examine real-time data on campaign activity and pricing. AdRoll supports sponsored posts, promoted tweets, app install ads, lead generation cards, and common mobile web ad formats.

What is your favorite aspect of this product?

Like AdRoll can enhance your ads with interactive elements like product placement, product fonts, custom animation, and calls to action. Based on the user's browsing history and the products they enjoy; you can generate personalized dynamic ads for them. I can use demographic and affinity targeting to find people who are most like our consumers based on what we already know about them.

What do you dislike most about this product?

In comparison to its rivals, AdRoll has relatively high subscription costs.

What recommendations would you give to someone considering this product?

I recommend AdRoll for managing marketing campaigns, tracking customer journeys, collecting and archiving consumer information all in one from one location. Your customers can be categorized based on activities performed, items viewed, and previous purchases.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

AdRoll

What is AdRoll?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

AdRoll Ratings

84 Likeliness to Recommend

1 Since last award

90 Plan to Renew

1 Since last award

82 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love AdRoll?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Community Marketing Management Branded customer communities

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Ad Tech

AdRoll Reviews

Ralph Y.

Fantastic alternative for Retargeting

Likeliness to Recommend

Pros

Carlos Eduardo D.

Adroll is the best advertising tool

Likeliness to Recommend

Pros

Brian D.

Design, improve and distribute advertising.

Likeliness to Recommend

Pros

1
Since last award

1
Since last award

1
Since last award

Feature Ratings

Marketing Analytics

Marketing Operations Management

Social Media Marketing Management

Marketing Workflow Management

Email Marketing Automation

Marketing Asset Management

Advanced Campaign Management

Mobile Marketing Management

Multi Channel Integration

Advanced Data Segmentation

Community Marketing Management

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Quality of Features

Ease of Data Integration

Business Value Created

Product Strategy and Rate of Improvement

Ease of Customization

Usability and Intuitiveness

Availability and Quality of Training

Ease of IT Administration

Vendor Support