What is AdRoll?
Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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83 Likeliness to Recommend
2
Since last award
89 Plan to Renew
11
Since last award
82 Satisfaction of Cost Relative to Value
5
Since last award
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love AdRoll?
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Analytics
Social Media Marketing Management
Marketing Operations Management
Marketing Workflow Management
Email Marketing Automation
Marketing Asset Management
Advanced Campaign Management
Mobile Marketing Management
Advanced Data Segmentation
Multi Channel Integration
Community Marketing Management
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Implementation
Ease of Customization
Business Value Created
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Vendor Support
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AdRoll Reviews
kayus T.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted May 2022
"Extremely user-friendly"
Likeliness to Recommend
What differentiates AdRoll from other similar products?
there are two differences, it is a program that costs little and has many features.
What is your favorite aspect of this product?
AdRoll's user interface is clean and uncluttered, making it a pleasure to work with. I enjoy how simple it is to put up a campaign and have it up and going. A short glance at your data may tell you a lot about how you're presently doing.
What do you dislike most about this product?
But the buyer must be aware of how AdRoll attribution is calculated. Most firms try to make their figures appear better than they really are. There are separate columns for income related to clicks and revenue attributed to page views. View-attributed income is not a direct click to my site and should not be taken into account in determining how effectively your ROAS is functioning.
What recommendations would you give to someone considering this product?
AdRoll comes highly recommended by me. Make sure your site already has a lot of quality traffic, and then start with a little marketing campaign. Additionally, I'd suggest segmenting your efforts into high- and low-intent groups so that you can devote more resources to reaching those consumers who are most likely to convert.
Pros
- Enables Productivity
- Trustworthy
- Unique Features
- Efficient Service
Clara D.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
"I love Adroll and would suggest it to anyone"
Likeliness to Recommend
What differentiates AdRoll from other similar products?
the program is priced higher than other programs.
What is your favorite aspect of this product?
In my experience, these insights are some of the most in-depth but also the most user-friendly I've come across on any platform. My favorite feature on the site is the ability to upload many files at once. Creating new advertising campaigns is a cinch thanks to this tool. My online advertisements, Facebook ads, and Instagram posts may all be uploaded at once rather than sequentially. I can then adjust each ad by scrolling down the page and clicking on it. When designing fresh campaigns, this tool has saved me a ton of time and effort.
What do you dislike most about this product?
As I've used several browsers throughout the years, I've come across little issues. I also believe that clearing my internet cache on a regular basis is necessary for the site to function properly. Another problem I've seen is that the dashboard's data and statistics often fail to appear altogether. Adroll's development staff is generally constantly updating, so it isn't a big concern most of the time. In most cases, it is fixed within a day, however this may be quite aggravating if you are signing in for analytics and suddenly can't.
What recommendations would you give to someone considering this product?
This is a fantastic product. However, they are generally fast to respond when you need them the most. In the past, Adroll's attribution has been quite accurate. I'd recommend you should keep an eye on your Google Analytics and Google Tag Manager data to see whether you're getting the most out of your efforts. More, but not all platforms tend to favor their own platform in terms of which parts of a customer's journey were most successful in leading to a conversion.
Pros
- Helps Innovate
- Unique Features
- Efficient Service
- Effective Service
Emma M.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted May 2022
"Easiest tool to set up for ad campaigns"
Likeliness to Recommend
What differentiates AdRoll from other similar products?
good customer service, and easy to use.
What is your favorite aspect of this product?
So simple to find your way around. It couldn't be easier. Select the sort of campaign you're interested in launching, allocate a budget and target audience, pick a location, submit your advertising, design a landing page, and then pay. That's all there is to it! It's a breeze!
What do you dislike most about this product?
Compared to other ad networks, it's more costly And the fact that I can't track conversions from other platforms unless I fork out hundreds of dollars for each profile. And then there's the three-day wait for the CRM list to be finished.
What recommendations would you give to someone considering this product?
Try out Adroll for yourself. You won't have any trouble setting it up. In addition, the customer service is excellent, and it is available around the clock.
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Inspires Innovation