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Adobe Advertising Logo
Adobe Systems

Adobe Advertising

7.2 /10
Category
Adobe Advertising
7.2 /10

What is Adobe Advertising?

Automate, coordinate, and scale paid media buying across digital channels with tools that seamlessly connect data and experiences.

Company Details


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Awards & Recognition

Adobe Advertising won the following awards in the Ad Tech category

Adobe Advertising Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Advertising.

79 Likeliness to Recommend

92 Plan to Renew

71 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+74 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Advertising?

6% Negative
0% Neutral
94% Positive

Pros

  • Respectful
  • Acts with Integrity
  • Performance Enhancing
  • Enables Productivity

Cons

  • Under Delivered
  • Vendor's Interest First

Feature Ratings

Average 80

Audience Identification

88

Audience Segmentation

82

Advertisement Reporting

81

Advertisement Placement

80

Data Management Platform Capabilities

80

Advertisement Content Curation

80

Role-Based Access Controls

78

Demand-Side Capabilities

77

Supply-Side Capabilities

73

MarTech Ecosystem integration

71

Vendor Capability Ratings

Average 77

Ease of Data Integration

83

Quality of Features

83

Ease of Customization

81

Ease of Implementation

80

Business Value Created

79

Breadth of Features

78

Availability and Quality of Training

77

Product Strategy and Rate of Improvement

74

Ease of IT Administration

71

Vendor Support

71

Usability and Intuitiveness

70

Adobe Advertising Reviews

Hilary S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2024

Expensive, but great connections to top platforms

Likeliness to Recommend

8 /10

What differentiates Adobe Advertising from other similar products?

Adobe Advertising Cloud is not an entirely unique product - lots of tools can do this and you can do it natively. However, Adobe Ad Cloud is strengthened by being part of a broader suite of tools and if your team is leveraging other Adobe tools like Marketo or Analytics, you benefit greatly in terms of visibility and reporting by having your ad management in Ad Cloud.

What is your favorite aspect of this product?

I love the integration with other platforms like Adobe Analytics. I also found the ability to pull data from our platform as success criteria and feed it back into Adobe to be comprehensive and really enable us to find our target customer in the market and adjust bids based only on what would move the needle for our organization.

What do you dislike most about this product?

The cost is very high and when we had to reduce ad budgets due to other factors (expanding into new channels, etc...) we were unable to meet their minimum spend requirements. Our organization had already invested so much in Adobe, I did find the lack of consideration for our commitment to their overall suite of tools to be forgotten in the negotiation process.

What recommendations would you give to someone considering this product?

Definitely make sure Adobe Ad Cloud isn't the only thing you're turning to Adobe for. It's so powerful when paired with other platforms in the Adobe suite - that's where you can get the most value.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Less Generous
  • Vendor Friendly Policies

Saara H.

  • Role: Operations
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Fantastic product, but wish to have more training

Likeliness to Recommend

9 /10

What differentiates Adobe Advertising from other similar products?

like i said before, have mini training videos that would help along the way in step by step process

What is your favorite aspect of this product?

the ease and integration

What do you dislike most about this product?

sometimes it gets too much integration and hard to manage - would love shortcuts

What recommendations would you give to someone considering this product?

Just be trained well before use and during

Pros

  • Trustworthy
  • Effective Service
  • Fair
  • Altruistic

Russ M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Integration with other Adobe products, at premium

Likeliness to Recommend

8 /10

What differentiates Adobe Advertising from other similar products?

Great integration with other Adobe products such as Adobe Analytics and Adobe Audience Manager.

What is your favorite aspect of this product?

The machine learning for bidding and budgeting is strong.

What do you dislike most about this product?

High price to use product. The machine learning also requires a higher level of spend and conversions than other products in market.

What recommendations would you give to someone considering this product?

Good fit for those using other Adobe products or those with large search budgets looking to lean heavily into machine learning. Also has great forecasting tools if that is important to you.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Cons

  • Vendor's Interest First
  • Less Generous

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