Intuit

Mailchimp

8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

9% Neutral

88% Positive

Pros

Reliable
Respectful
Acts with Integrity
Transparent

Feature Ratings

Average 85

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Segmentation

Mobile Optimized

Contact Database

Auto-Responders

A/B Testing

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 82

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.7

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.7

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Katie C.

Role: Sales Marketing
Industry: Communications
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2020

Easy to use but customer support lacking.

Likeliness to Recommend

5 /10

What differentiates Mailchimp from other similar products?

I’m honestly not sure.

What is your favorite aspect of this product?

I find it pretty convenient to use.

What do you dislike most about this product?

The customer service support isn’t great.

What recommendations would you give to someone considering this product?

Not to expect a lot of help from customer support.

Pros

Helps Innovate
Trustworthy
Altruistic
Acts with Integrity

Cons

Slower Product Innovation
Less Reliable
Less Performance Enhancing

Katie S.

Role: Sales Marketing
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2020

Great software - extremely easy to use!

Likeliness to Recommend

6 /10

What differentiates Mailchimp from other similar products?

Simplicity and price

What is your favorite aspect of this product?

Incredibly simple to use!

What do you dislike most about this product?

Lack of features and creativity - often limited by blocks

What recommendations would you give to someone considering this product?

Depending on the amount of contacts in your database you will assess the monthly cost of the plan

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Martha S.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2020

Excellent creativity in every advertising campaign

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

MailChimp offers an excellent guarantee when it comes to creating, designing and sending all kinds of advertising campaigns, its ability to create campaigns is fantastic, since it is simple and fast. One of the things that highlight the difference of MailChimp compared to other platforms is that MailChimp creates automatic analysis and reports of the productivity that has been obtained with the sending of all advertising campaigns to potential customers, this facilitates the analysis general results of all the performance obtained, it is easier to obtain and in less time.

What is your favorite aspect of this product?

One of the things that I liked the most about MailChimp is that it has an attractive system for creating advertising campaigns, and with an impressive design. MailChimp provides me with a simple creation, where you only have to insert the text that you want to place in the campaign, and insert the images, with this simple process you will quickly have a campaign ready in less than 10 minutes. In addition, the MailChimp panel provides me with excellent pre-designed templates that help me to give a more innovative design to my advertising campaigns, a neater design for all the information.

What do you dislike most about this product?

One of the things I really didn't like about MailChimp is the campaign delivery and auto-responder system that exists for recipients with an "Outlook" inbox. Since using MailChimp, my clients have complained that ad campaigns take a long time to be received, sometimes it takes an entire day for them to be received in their inbox, and the autoresponder system also takes longer to send them. Automatic emails to clients with Outlook inbox. I would like there to be more optimization on this functionality.

What recommendations would you give to someone considering this product?

My recommendation considering MailChimp is that this platform would be a fantastic implementation for any company, its ability to create, edit and send advertising campaigns to clients is fantastic, it has a much superior creation than other Email Marketing platforms. In addition, I consider that MailChimp has a system that works perfectly in real time, which helps to instantly visualize the progress of each campaign and the effectiveness that it is having on potential customers. MailChimp is great for driving business advertising, I highly recommend it.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Mailchimp

What is Mailchimp?

Company Details

Need Assistance?

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

1 Since last award

92 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Katie C.

Easy to use but customer support lacking.

Likeliness to Recommend

Pros

Cons

Katie S.

Great software - extremely easy to use!

Likeliness to Recommend

Pros

Martha S.

Excellent creativity in every advertising campaign

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Segmentation

Mobile Optimized

Contact Database

Auto-Responders

A/B Testing

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support