What is Mailchimp?
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
1
Since last award
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
Segmentation
Auto-Responders
A/B Testing
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of IT Administration
Ease of Implementation
Ease of Customization
Availability and Quality of Training
Breadth of Features
Quality of Features
Ease of Data Integration
Business Value Created
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Mailchimp Reviews
Prateek B.
- Role: Information Technology
- Industry: Education
- Involvement: End User of Application
Submitted Apr 2024
Great but Costly
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is a well-known platform recognized for its reliability and versatility. It seamlessly integrates with popular platforms like Magento, WordPress, and others, ensuring smooth operation across various ecosystems. With a wide variety of features such as email marketing campaigns, automation workflows, audience segmentation, and detailed analytics, Mailchimp empowers businesses to engage their audience effectively and drive growth. Its user-friendly interface and extensive support make it a top choice for businesses seeking robust email marketing solutions.
What is your favorite aspect of this product?
My favorite aspect of Mailchimp is its comprehensive feature set and wide range of integrations, which rival those of platforms like WordPress and others. With Mailchimp, you have access to all the tools you need for effective email marketing, from creating campaigns to analyzing performance. Its seamless integration with various platforms ensures smooth operation and maximizes its utility for businesses of all sizes.
What do you dislike most about this product?
Mailchimp's pricing structure can be a challenge, particularly for businesses with growing subscriber lists, as the free version only supports up to 500 subscribers. This limitation may not be suitable for those with budget constraints or ambitious growth plans.
What recommendations would you give to someone considering this product?
Given our budget constraints, we're exploring alternatives like Mautic (which is open source) or Zoho. Both offer competitive features at more affordable prices. Before transitioning, carefully assess their suitability, including features, integrations, and support. Also, consider factors like migration ease and potential workflow adjustments.If budget is not a constraint, then go for Mailchimp.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Dennis J.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Apr 2024
Amazing product
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It's very easy to use.
What is your favorite aspect of this product?
The free version will give you a lot of aspects already.
What do you dislike most about this product?
For e-commerce there are better options.
What recommendations would you give to someone considering this product?
I would recommend trying this and Klaviyo and compare them, to see what you like most. For ecommerce, klaviyo is a lot better though.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Aurora P.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2024
A Great and Reliable Email Marketing Solution
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp has been a very powerful and reliable email marketing and automation solution. I am impressed by the reliability of Mailchimp.
What is your favorite aspect of this product?
Mailchimp has efficient features that have been working so well for us. I am impressed by the ease of customization of Mailchimp.
What do you dislike most about this product?
There is nothing bad about Mailchimp. It works perfectly.
What recommendations would you give to someone considering this product?
I do recommend Mailchimp. Mailchimp is sensational.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
