Mailchimp
8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Enables Productivity

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

86

Email Templates

84

Contact Database

84

Mobile Optimized

84

Segmentation

84

Auto-Responders

84

A/B Testing

83

SPAM Compliance

83

Surveys and Polling

83

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

84

Usability and Intuitiveness

84

Ease of Data Integration

83

Ease of Customization

82

Quality of Features

82

Ease of IT Administration

82

Breadth of Features

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

81

Vendor Support

78

Mailchimp Reviews

Andrea L M.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2020

Ability to manage and send all types of campaigns.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

MailChimp differs greatly from other platforms because its way of creating all kinds of advertising campaigns is much simpler and has a process much more adapted to the needs of each user. I believe that MailChimp offers a truly unique campaign creation system, and this helps any new user without previous experience, to have a perfect management of advertising campaigns.

What is your favorite aspect of this product?

One of the things that most positively caught my attention about MailChimp is the ability it offers me to create all kinds of advertising campaigns from my cell phone. Currently, this application is fully optimized, in this application I can make all kinds of modifications to my campaigns, I can create new campaigns and I can also monitor the progress of each advertising campaign in real time. This app is fantastic and it has certainly simplified my work.

What do you dislike most about this product?

I don't like that MailChimp has delays in sending ad campaigns to business emails. Currently, MailChimp offers fast sending and receiving by customers who have public emails, such as Gmail or Yahoo, however, I have received some complaints about some customers who have business emails that take a little longer to reach each one of the campaigns that I send them.

What recommendations would you give to someone considering this product?

Despite the slowness of sending campaigns to a work email, I consider that MailChimp is still a perfect option for any company that wants to have a simpler and updated administration of their advertising campaigns. With MailChimp you can create advertising campaigns in just a few minutes and you can also have instant contact with each of your customers. MailChimp is the perfect solution for Email Marketing, you just have to fix the delay problem when sending campaigns to business emails, so that it becomes a perfect platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Role: Industry Specific Role
  • Industry: Not for Profit
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Nov 2020

A bit outdated but very functional.

Likeliness to Recommend

7 /10

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Cons

  • Inhibits Innovation

Carmen R.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2020

Campaign management stability

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

MailChimp offers more features and it was undoubtedly one of the first options to consider since it had good security, it is customizable, and it has a very short learning curve that allows the user to automate the email process.

What is your favorite aspect of this product?

The best thing about this platform is that it can not only be seen with a marketing vision but also with an inventory system, an email manager in which a client is notified of something like a registration and other things. MailChimp allows the user different types of use depending on what output or circumstance is required, allowing this to have the freedom to provide the customer with better service and notify him of many things such as newsletters, offers, etc. MailChimp also allows to obtain a script which can be placed on the preferred website so that users can have a form to fill in their data. It has several templates which you can create informative announcements, forms, presentations, carry out any type of Email Marketing in order to grow the company and generate potential customers.

What do you dislike most about this product?

It has very few templates which limits inspiration a bit, however it allows you to customize to taste allowing you to have a large space to put your imagination to work. Otherwise I do not have any other problem with this platform.

What recommendations would you give to someone considering this product?

I have used MailChimp for several years and I have noticed a great improvement with customer acquisition and also that current customers have felt satisfied to be able to receive emails in a professional way and not have an email disaster in their inbox. Considering other alternatives, its learning curve is very short so it does not require a great experience to manage within this platform.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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