Mailchimp
8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
9% Neutral
88% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Transparent

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Segmentation

84

Mobile Optimized

84

Contact Database

84

Auto-Responders

84

A/B Testing

83

SPAM Compliance

83

Surveys and Polling

83

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

82

Quality of Features

82

Ease of IT Administration

82

Breadth of Features

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Vendor Support

78

Mailchimp Reviews

Tory R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2021

Good Email Marketing Platform.

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

Mailchimp is similar to other email marketing platforms but differentiates itself with an easy to use interface and comparatively lower pricing than competitors.

What is your favorite aspect of this product?

Mailchimp is a good email marketing platform with a plethora of features that allow you to hit your target audience. The ability to segment lists allows me to hit the correct email distribution list. The available templates allow you to easily customize and create aesthetic pleasing emails.

What do you dislike most about this product?

I dislike that the reporting and analytics features aren't extremely robust. They aren't very comprehensive and Mailchimp doesn't allow you to download detailed reports. Mailchimp often doesn't allow you to access certain features without upgrading which can be frustrating.

What recommendations would you give to someone considering this product?

I'd recommend watching a couple of tutorials before diving into the platform! It's definitely simple and easy to use, yet informing yourself of the breadth of features helps you create more dynamic email content.

Pros

  • Client Friendly Policies
  • Generous Negotitation
  • Enables Productivity
  • Trustworthy

Samuel [SAM] J.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2021

Mail Chimp is very good tool for Big Firms

Likeliness to Recommend

5 /10

What differentiates Mailchimp from other similar products?

They have a loyal customer base. Everyone thinking of email marketing considers Mailchimp for a review.

What is your favorite aspect of this product?

Its functionality. Mail chimp is an easy to use, simple email marketing platform.

What do you dislike most about this product?

Cost. Mail chimp is expensive. Even though their freemium plan is impressive, their price grids are not at all impressive.

What recommendations would you give to someone considering this product?

If you represent a small and medium scale organization, consider other products.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Less Generous

Alisson L.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2021

Simple solution for email marketing development

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp's main objective for me is to be able to integrate newsletters within the website since keeping customers with updates and promotions is a simple task since I can easily apply email marketing since it provides me with tools that are very customizable for sending mass of emails from campaigns, newsletters, promotions, updates, etc. I use Mailchimp with my work team in order to distribute the tasks depending on the type of email that is going to be sent, helping this to optimize the work process since we talk about mass emails for our clients.

What is your favorite aspect of this product?

It has an analytical tool that allows us to determine the way in which email marketing is done or we inform about the client of something. I can establish lists so that I can send certain content to clients, this helps us to have variety for our clients. I can easily filter users who practically do not see an activity within the sent email, this is possible thanks to the fact that this platform has an analytics of when an email is opened or not, if they have clicked or if the majority of emails has gone to spam. Its email editor is very complete and rich, allowing easy email creation.

What do you dislike most about this product?

Not very intuitive interface, they should make some small improvements such as shortcuts or rearrange certain things within the panel. As well as improving the ease in which email lists are managed. I have used the basic plan very little but I find it a bit wrong that they cannot contain email verification, this is a big disadvantage since you cannot really measure the impact with our sent emails. The only complicated thing that I can see in Mailchimp is the implementation is very complex, this requires investment of time and if it is very difficult, investment of personnel for it.

What recommendations would you give to someone considering this product?

I recommend looking and analyzing the different features that each Mailchimp plan brings since from my own experience I have noticed that certain functions that are necessary are found in certain more advanced plans, check if your return on investment is convenient to update the plan if required. You can create a good section for your advertising and email sales,adapting to your needs to be able to reach out to potential clients.It simply helps your business grow regardless of whether it is large or small since this Mailchimp allows you to exploit email marketing in a very easy way, helping beginners to have a good experience without learning

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

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