What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
96 Plan to Renew
87 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Transparent
- Inspires Innovation
- Helps Innovate
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Conversion Analysis
Data Visualization
Customer Journey Modelling
Social Media Analytics
Customer Value Analysis
Device and Browser Analytics
Search Engine Optimization
Audience Segmentation
Paid Search Integration
API Framework
Audience Demographics
Vendor Capability Ratings
Quality of Features
Ease of IT Administration
Vendor Support
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Ease of Customization
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Hotjar Reviews
Kathleen K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2022
Get meaningful data with Hotjar.
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Hotjar teaches us things that we wouldn't otherwise be able to learn. We take notes during sessions, analyze interactions, search for obstacles, and gather information to enhance the user interface and user experience of our product. Additionally, their survey tool is fantastic since it enables us to collect a ton of user feedback.
What is your favorite aspect of this product?
I like it since it's easy to build up user surveys or polls to enhance the website. Moreover, Hotjar makes it simple and quick to export heatmaps (I used heatmaps the most). We can use the amazing information it gives us about user behavior to change our website and significantly boost our conversion rate. They also provide a ton of information in their accompanying papers.
What do you dislike most about this product?
Overall, I've had a positive experience using Hotjar; I can't think of anything I don't like about it right now. However, depending on the platform you built your site on, enabling Hotjar can slow down site speed, which can cause issues with the core functional elements of the web. Putting this issue aside, the user experience has been flawless.
What recommendations would you give to someone considering this product?
You must start with something basic and straightforward like Hotjar in order to comprehend your customers' online behaviors and interactions. Website statistics and user feedback are available. Blogs, e-commerce sites, software firms, and advertising agencies may all benefit from using Hotjar. All digital marketers should use this tool, we suggest, make sure the installation is handled by the appropriate web team.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
Zach M.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted May 2022
Incredible product for the customer's web journey!
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Hotjar is a game-changing tool for your kit, shining light on the funnel from first landing to final conversion. With the ability to set up multiple tracking parameters without knowing anything about coding or website construction makes it a breeze to show value to your c-suite or financial decision makers. Heat maps are immediately accessible to clients, and require little to no in-depth discussion to show their worth.
What is your favorite aspect of this product?
Without question, the heat maps. They make analysis presentations a breeze, as they're across the board understood as soon as you say "red is good."
What do you dislike most about this product?
The free features could use a touchup, and perhaps an expansion, with a corresponding rise in the entry-level price; the free version feels pretty limiting when so many more businesses and verticals could use the product to convince them to purchase.
What recommendations would you give to someone considering this product?
Implement Hotjar as part of your website analytics suite immediately! It not only supplements pixels and tagging from other platforms, but elevates them to a delightful level!
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Appreciates Incumbent Status
Mark R.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted May 2022
Best website data collection system
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Hotjar has powerful and flexible tools that can be easily monitored by any team member. It has unique features that enhance reliable data management.
What is your favorite aspect of this product?
It gives us reports on how customers are interacting with our websites. Data collected from various sources gives us intelligence information that enhances successful decision making. It secures our information from unauthorized access and away from cyberattacks.
What do you dislike most about this product?
I have enjoyed wonderful time while working with Hotjar. I have not experienced any poor functionalities.
What recommendations would you give to someone considering this product?
Designing new products that meet our customer needs has been great achievement enhanced by Hotjar. The performance of the entire software has been excellent and I commend to other industries.
Pros
- Helps Innovate
- Enables Productivity
- Unique Features
- Effective Service