What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
96 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Transparent
- Inspires Innovation
- Helps Innovate
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Conversion Analysis
Data Visualization
Customer Journey Modelling
Social Media Analytics
Customer Value Analysis
Device and Browser Analytics
Search Engine Optimization
Audience Segmentation
Paid Search Integration
API Framework
Audience Demographics
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Business Value Created
Usability and Intuitiveness
Availability and Quality of Training
Breadth of Features
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
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Hotjar Reviews
Charlotte C.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
Best Product for Analyzing User Interactions
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Hotjars technology to easily record user sessions and provide amazing reports such as the heat map is what sets it apart from other products. The heat map report is amazing and worth the cost of the product by itself!
What is your favorite aspect of this product?
Hotjar makes it easy to record user interactions with your website. We record every new page and immediately get quality recordings. These recordings are invaluable for studying how our users are actually using our product. These recordings give us quick insights we can use to iterate on our product. I believe Hotjar isn't the only tool to offer this functionality, but it's one of the most well-rounded and cost-effective tools for this job.
What do you dislike most about this product?
Setup and implementation could be easier, especially for people that aren't as technology inclined like myself. If took us a few weeks to get the product up and running, and sometimes if there are issues I have to call for help from an engineer. I wish it were a bit easier to setup.
What recommendations would you give to someone considering this product?
I recommend that you regularly use Hotjar to keep up with all the product enhancements and updates. If you take too much time without using the product it can be a bit overwhelming to come back to.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2022
Good product to understand your user-flow.
Likeliness to Recommend
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Saves Time
Cons
- Less Friendly Negotiation
Sabrina L.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Fantastic product!
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Fantastic product! Offer incredible customer insights
What is your favorite aspect of this product?
Offer incredible customer insights
What do you dislike most about this product?
Is there a free version for small business owners?
What recommendations would you give to someone considering this product?
Great tool, a must have for marketing today
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing