What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
96 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Transparent
- Inspires Innovation
- Helps Innovate
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Conversion Analysis
Data Visualization
Customer Journey Modelling
Social Media Analytics
Customer Value Analysis
Device and Browser Analytics
Search Engine Optimization
Audience Segmentation
Audience Demographics
Paid Search Integration
API Framework
Vendor Capability Ratings
Quality of Features
Ease of IT Administration
Vendor Support
Business Value Created
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Data Integration
Breadth of Features
Ease of Customization
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Hotjar Reviews
Samuel [SAM] J.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jul 2021
Ideal tool to understand customer behavior
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Hotjar is a unique tool. It is different than Google Analytics. Your website can be connected to this tool by simply adding a tracking code. Our firm is using Hotjar for optimizing our sites. This tool can be used successfully in gathering both website analytics and customer feedback.
What is your favorite aspect of this product?
Hotjar is a website analytics tool. This tool can be used to boost your SEO rankings. This tool helps you to track customer journeys on your website. The info gathered from Hotjar can be used to improve the site experiences of your customers. Hotjar gives its data as visual representations called heatmaps. These maps show how your customers clicked, moved, scrolled on your website. Hotjar is user-friendly. It has affordable subscription plans.
What do you dislike most about this product?
Hotjar can not track logged-in users. And there is no integration possible with Google Analytics.
What recommendations would you give to someone considering this product?
Hotjar is an ideal tool for software developers, advertising agencies, e-commerce websites, and blogs. We recommend this tool to all digital marketers.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Camilo H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2021
Improve your website and decrease Bounce Rates!
Likeliness to Recommend
What differentiates Hotjar from other similar products?
The Heat Map and recording tool is precise and bring a great value to our customer journey analysis
What is your favorite aspect of this product?
How is helping my company to build our new website finding the good and bad things we did in the previous website
What do you dislike most about this product?
It can be hard to understand at first, not really intuitive
What recommendations would you give to someone considering this product?
To explore all HotJar features... can help to create value
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Continually Improving Product
Williams Z.
- Role: Information Technology
- Industry: Utilities
- Involvement: End User of Application
Submitted Apr 2021
Confident and Diverse Analytical Software
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Hotjar Heatmaps learns the information or the specific details of customers, hence, giving us an elaborate clients segmentation, demographics, and trends or aspirations. Furthermore, Hotjar Heatmaps creates a platform where people can speak out to their specific companies, and probably work on perfecting their services.
What is your favorite aspect of this product?
Hotjar Heatmaps is a sharp, and detailed application, which provides a report that is reliable, comprehensive, and easy to use in making standard decisions. The training regarding the working of the program is another benefit that users of Hotjar Heatmaps find.
What do you dislike most about this product?
When Hotjar Heatmaps is with an IT technician or specialist, there is no challenge, more so in how it operates. Eventually, for new users, in this case, without the IT background, the product may cause problems, and if a special guide is issued to them, it would be remarkable.
What recommendations would you give to someone considering this product?
Hotjar Heatmaps is the web analytical tool that has digital means and strategies. Also, Hotjar Heatmaps never fails, and therefore, every traffic get marked. Conduct SEO and paid search for your business through the help of Hotjar Heatmaps.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Unique Features
