What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
96 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Transparent
- Inspires Innovation
- Helps Innovate
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Conversion Analysis
Data Visualization
Customer Journey Modelling
Social Media Analytics
Customer Value Analysis
Device and Browser Analytics
Search Engine Optimization
Audience Segmentation
Audience Demographics
Paid Search Integration
API Framework
Vendor Capability Ratings
Quality of Features
Ease of IT Administration
Vendor Support
Business Value Created
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Data Integration
Breadth of Features
Ease of Customization
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Hotjar Reviews
Mark R.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted May 2022
Best website data collection system
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Hotjar has powerful and flexible tools that can be easily monitored by any team member. It has unique features that enhance reliable data management.
What is your favorite aspect of this product?
It gives us reports on how customers are interacting with our websites. Data collected from various sources gives us intelligence information that enhances successful decision making. It secures our information from unauthorized access and away from cyberattacks.
What do you dislike most about this product?
I have enjoyed wonderful time while working with Hotjar. I have not experienced any poor functionalities.
What recommendations would you give to someone considering this product?
Designing new products that meet our customer needs has been great achievement enhanced by Hotjar. The performance of the entire software has been excellent and I commend to other industries.
Pros
- Helps Innovate
- Enables Productivity
- Unique Features
- Effective Service
sarah c.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted May 2022
Fantastic analytics platform
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Heat map tracking and conversions
What is your favorite aspect of this product?
Heat map tracking
What do you dislike most about this product?
Takes a bit to learn the platform
What recommendations would you give to someone considering this product?
Take your time in learning
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Davide C.
- Role: Sales Marketing
- Industry: Electronics
- Involvement: End User of Application
Submitted Oct 2021
Unique product for CRO
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Heatmaps generator
What is your favorite aspect of this product?
Heatmaps and session viewing
What do you dislike most about this product?
It affects a little the website performance in terms of speed
What recommendations would you give to someone considering this product?
I suggest you to use it only for CRO purposes
Pros
- Performance Enhancing
- Unique Features
- Helps Innovate
- Reliable