What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
96 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Transparent
- Inspires Innovation
- Helps Innovate
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Conversion Analysis
Data Visualization
Customer Journey Modelling
Social Media Analytics
Customer Value Analysis
Device and Browser Analytics
Search Engine Optimization
Audience Segmentation
Paid Search Integration
API Framework
Audience Demographics
Vendor Capability Ratings
Quality of Features
Ease of IT Administration
Vendor Support
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Ease of Customization
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Hotjar Reviews
Norah J.
- Role: Finance
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2020
Good features, easy to use.
Likeliness to Recommend
What differentiates Hotjar from other similar products?
This software is very innovative, allows a more agile participation and collaboration between researchers and product designers of the company, has allowed us to deepen in qualitative aspects on consumer habits of our customers, helped us to recognize common patterns and take advantage of them so that the development of our products according to the customer, allows us to make sentimental analysis and add all kinds of documents and files to the incidence reports of each new development.
What is your favorite aspect of this product?
Hotjar is one of the most intuitive and comprehensive research tools I have used, it saves us a lot of time by allowing research development and design to be carried out on a single platform allowing every employee involved to work together, improving the flow of qualitative data and helping to create new and better products and services.
What do you dislike most about this product?
I can't think of anything negative about this cloud platform.
What recommendations would you give to someone considering this product?
I recommend this tool because it is very easy to implement and has a very helpful support team.
Pros
- Continually Improving Product
- Trustworthy
- Efficient Service
- Acts with Integrity
