Adobe Systems

Adobe Marketo Engage

8.7 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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2 Top Rated Capabilities

7 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Product Impact
Conflict Resolution

2022

1 Top Rated Capabilities

2 Top Rated Features

2022

2021 Emotional Footprint Champion

2021

Strategy and Innovation
Product Impact
Contract Negotiation
Conflict Resolution

2021

Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

89 Likeliness to Recommend

1
Since last award

99 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative

5% Neutral

95% Positive

Pros

Security Protects
Reliable
Respectful
Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

Email Delivery

Segmentation

SPAM Compliance

Dynamic Content

Text Messaging

Campaign Management

Auto-Responders

Contact Database

Surveys and Polling

Mobile Optimized

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness

Also Featured in...

Marketing Automation - B2B

Score 8.8

View Adobe Marketo Engage in this category (opens in a new tab)

Lead Management

Score 8.2

View Adobe Marketo Engage in this category (opens in a new tab)

Account-Based Marketing

Score 7.9

View Adobe Marketo Engage in this category (opens in a new tab)

Adobe Marketo Engage Reviews

Remi Oluchi G.

Role: Operations
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2023

Advanced marketing automation tool.

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

Cross channel engagement is an area where Adobe engage excels the most for me. Adobe engage makes it possible to organize marketing campaigns from a centralized hub. This enable us to conveniently customize and automate triggers , based on a customers previous, current or predicted future activity/action. Adobe's ability to activate these triggers through email marketing, in-app push notifications, sms messaging or even through specified social media messenger platforms is what differentiates it from similar products.

What is your favorite aspect of this product?

Adobe has a dynamic personalized journey feature, that I have got a close connection to as a user. This tool identifies and prioritizes leads, providing more insight into our sales pipeline, thereby automatically nurturing leads .We have made this process better by synchronizing Marketo ( Adobe Engage ) with our in-house Customer relationship management (CRM) system to create an automated workflow that tracks customer interaction on both integrated software and notifying our sales team when a sales prospect is ready to be engaged on either end.

What do you dislike most about this product?

The email marketing part of Adobe engage is not intuitive and this translates to a steep learning curve for new users. Asides this, we have sometimes run into trouble with its integration with Salesforce and the inability of its auto-identification system to properly identify duplicated email data.

What recommendations would you give to someone considering this product?

The need to make adequate use of large scale data generated from day to day operational interaction with our customers and create unique customer experiences at scale via channels like email marketing and sms marketing is why we adopted Adobe engage. Adobe's Artificial intelligence (AI) technology leverages our customer data to automate complex marketing tasks and workflows, to help find and segment new sales prospects and target audiences across a variety of marketing channels.

Pros

Reliable
Performance Enhancing
Enables Productivity
Security Protects

Jesse M.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2023

Marketo is best in class for a reason!

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

They have the history in the space and the time to innovate over the years. they are a full fledged solution.

What is your favorite aspect of this product?

Ability to achieve so many different outcomes for a business. lead segmentation, email marketing, reporting, etc

What do you dislike most about this product?

The UI is very old and clunky. its 2023 guys cmon

What recommendations would you give to someone considering this product?

be sure to know what you need, and if you need the full power of Marketo. its a powerful and deep tool, so if you need something simple and cheaper look elsewhere.

Pros

Respectful
Helps Innovate
Continually Improving Product
Inspires Innovation

Cons

Leverages Incumbent Status

Reyansh D.

Role: C-Level
Industry: Consulting
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2023

Easy to use

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

customer engagement

What is your favorite aspect of this product?

Email marketing

What do you dislike most about this product?

User interface

What recommendations would you give to someone considering this product?

Please use this product for your email marketing needs

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Adobe Marketo Engage

What is Adobe Marketo Engage?

Company Details

Need Assistance?

Awards & Recognition

2022 Emotional Footprint Champion

2021 Emotional Footprint Champion

Adobe Marketo Engage Ratings

89 Likeliness to Recommend

1 Since last award

99 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Adobe Marketo Engage?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Text Messaging The capability to send messages by SMS in addition to email.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Surveys and Polling Ability to survey customers and gather feedback.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Also Featured in...

Marketing Automation - B2B

Lead Management

Account-Based Marketing

Adobe Marketo Engage Reviews

Remi Oluchi G.

Advanced marketing automation tool.

Likeliness to Recommend

Pros

Jesse M.

Marketo is best in class for a reason!

Likeliness to Recommend

Pros

Cons

Reyansh D.

Easy to use

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Sales Intelligence & Conversion Rates

Email Delivery

Segmentation

SPAM Compliance

Dynamic Content

Text Messaging

Campaign Management

Auto-Responders

Contact Database

Surveys and Polling

Mobile Optimized

Vendor Capability Ratings

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness