What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAdobe Marketo Engage Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Marketo Engage.
89 Likeliness to Recommend
1
Since last award
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Sales Intelligence & Conversion Rates
Email Delivery
Segmentation
SPAM Compliance
Dynamic Content
Text Messaging
Campaign Management
Auto-Responders
Contact Database
Surveys and Polling
Mobile Optimized
Vendor Capability Ratings
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Adobe Marketo Engage Reviews
Shiva R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2024
Good fit for Email Marketing Campaigns
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
It has got unique features and less training required and simpler to use
What is your favorite aspect of this product?
For every marketing journey the product has a different set of programs like Engagement program, Event Program for Nurtures and Webinars
What do you dislike most about this product?
If you want more in depth analysis then the reporting feature is not a good fit and timezones as per instances looks a barrier while we set up auto reports
What recommendations would you give to someone considering this product?
Mid sized businesses who plans more marketing campaigns can use this as they can focus on each marketing campaign based on its need
Pros
- Continually Improving Product
- Reliable
- Effective Service
- Inspires Innovation
Cástor V.
- Role: Operations
- Industry: Banking
- Involvement: End User of Application
Submitted Feb 2024
Facilitates data-driven marketing.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
It integrates with our website, email, events, ads, and other channels to collect granular data on every touchpoint interaction, content view, and conversion event at the contact record-level. Marketo stitches together the complete customer journey, from responding to a nurture email to registering for a webinar to making a purchase. This enables in-depth analysis of multitouch attribution. I can advise the marketing team on which levers to prioritize based on past channel performance. When launching new campaigns,
What is your favorite aspect of this product?
Marketo's segmentation capabilities enable identification of how different customer personas, regions, and industries interact with content. This allows marketing to tailor assets and messaging accordingly. The platform also facilitates the creation of customized dashboards highlighting key trends and drilling down to contact timelines.
What do you dislike most about this product?
However, one limitation of Marketo Engage is the learning curve involved in setting up the many integrations required to unify the data.
What recommendations would you give to someone considering this product?
Marketo centralizes and exposes campaign analytics through interactive visualizations and modeling. This provides visibility to guide strategic marketing decisions using customer insights. I leverage Marketo's predictive modeling to set response benchmarks that we want to exceed. Ongoing A/B testing helps us continually refine tactics. I recommend it to other analytics leaders looking to quantify marketing ROI.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Alessia A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2023
Fantastic product
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
allow amazing integration with Sales Tools like SF
What is your favorite aspect of this product?
email campaign management
What do you dislike most about this product?
no enough design template
What recommendations would you give to someone considering this product?
a very strong analytic background to use the program
Pros
- Caring
- Respectful
- Friendly Negotiation
- Security Protects
