What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Sales Intelligence & Conversion Rates
Email Delivery
Segmentation
SPAM Compliance
Dynamic Content
Text Messaging
Campaign Management
Auto-Responders
Contact Database
Surveys and Polling
Mobile Optimized
Vendor Capability Ratings
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
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Adobe Marketo Engage Reviews
Chandan Y.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
Fantastic product!
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Adobe Marketo Engage stands out for its advanced lead management and account-based marketing capabilities, comprehensive integrations, and flexibility
What is your favorite aspect of this product?
Features like, Robust lead management capabilities, comprehensive account-based marketing, Advanced integrations with other marketing and sales tools:
What do you dislike most about this product?
Sometimes there are issues with the platform's email deliverability or integration with other tools.
What recommendations would you give to someone considering this product?
Before investing in any tool Evaluate your specific marketing needs, consider your budget and Explore integrations with other tools. Overall, Adobe Marketo Engage can be a powerful marketing automation platform for businesses of all sizes.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
A Great Tool for Integrated Marketing
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
Cons
- Less Effective Service
- Wastes Time
- Vendor's Interest First
Trisha B.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Jan 2023
Essential for our growth in sales.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Adobe Marketo Engage has greater capabilities to drive the growth of our advertising campaigns, increase sales and reduce unnecessary errors by doing everything automatically, it is a very necessary software if you want to achieve greater customer acquisition and sales increase.
What is your favorite aspect of this product?
I like the large number of functionalities it has to generate good advertising campaigns, monitor, report, automate customer management processes and with a great reduction in manual risks, it is an incredible software that we use to increase sales and attract the attention of the clients.
What do you dislike most about this product?
The setup process is a bit slow as it requires specific processes and experts in the area, but we did it correctly and we have asked the help desk for help and we are having a good experience.
What recommendations would you give to someone considering this product?
It is the perfect software to automate the marketing strategies that are required, increase sales in the short term and have a great deployment in all advertising campaigns, since Adobe Marketo Engage has all the functions and capabilities to obtain 100% positive results.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
