What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Performance Enhancing
- Continually Improving Product
- Helps Innovate
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Anomaly Detection
Cross Channel Attribution Analysis
Audience Demographics
API Framework
Data Visualization
Customer Journey Modelling
Real Time Workflow Automation
Conversion Analysis
Audience Segmentation
Metadata Management
Predictive Analytics
Vendor Capability Ratings
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Vendor Support
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of Implementation
Ease of IT Administration
Availability and Quality of Training
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Adobe Analytics Reviews
Jacob T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Adobe Analytics- Give life to the data
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe can work with a vast amount of data that other tools can't work with and there analytics is always very accurate
What is your favorite aspect of this product?
There segmentation feature is helpful to category the market segmentation to target the right person at right time
What do you dislike most about this product?
When we integrate with the marketing tools like hubspot is very slow and lagging
What recommendations would you give to someone considering this product?
This is one of the best tool in this budget
Pros
- Performance Enhancing
- Enables Productivity
- Inspires Innovation
- Caring
Emily S.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2023
Fantastic product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics leverages machine learning and AI for predictive analytics, helping businesses anticipate trends and make proactive decisions.
What is your favorite aspect of this product?
: Adobe Analytics offers advanced features, including predictive analytics, machine learning, and data workbench, for in-depth analysis and insights
What do you dislike most about this product?
: It can be challenging to learn and set up Adobe Analytics for users without prior experience in web analytics or the Adobe ecosystem.
What recommendations would you give to someone considering this product?
Evaluate your budget and business needs before investing in Adobe Analytics. If your budget is limited, you may want to explore more cost-effective alternatives.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Rasika B.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Nov 2023
Super amazing tool for an ecommerce organisation
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics provides advanced segmentation and attribution modeling tools, along with its focus on comprehensive customer journey analysis
What is your favorite aspect of this product?
In-depth customer journey analysis, and integration with Adobe's marketing tools for a seamless workflow.
What do you dislike most about this product?
Need for a dedicated, experienced team to fully utilize Adobe Analytics
What recommendations would you give to someone considering this product?
It's crucial to leverage the training and support resources provided by Adobe to maximize the benefits of Adobe Analytics,
Pros
- Reliable
- Enables Productivity
- Friendly Negotiation
- Helps Innovate