What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Performance Enhancing
- Continually Improving Product
- Helps Innovate
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Anomaly Detection
Cross Channel Attribution Analysis
Audience Demographics
API Framework
Data Visualization
Customer Journey Modelling
Real Time Workflow Automation
Conversion Analysis
Audience Segmentation
Metadata Management
Predictive Analytics
Vendor Capability Ratings
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Vendor Support
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of Implementation
Ease of IT Administration
Availability and Quality of Training
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Adobe Analytics Reviews
Parimal D.
- Role: Student Academic
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2024
User friendly and descriptive
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Has advanced data analysis, visualization, and machine learning-driven insights, integrated seamlessly with Adobe's marketing cloud solutions,
What is your favorite aspect of this product?
Robust data visualization capabilities, which help in gaining actionable insights
What do you dislike most about this product?
Leverage its advanced features and customization options effectively is tough
What recommendations would you give to someone considering this product?
Thoroughly explore its features, invest in training for your team, assess data integration capabilities
Pros
- Unique Features
- Continually Improving Product
- Reliable
- Performance Enhancing
shivam p.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2024
With in-depth analysis, versatile reporting
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
With in-depth analysis, versatile reporting, and predictive intelligence
What is your favorite aspect of this product?
In depth reporting
What do you dislike most about this product?
Nothing to say
What recommendations would you give to someone considering this product?
features are up to the mark I don't have anything as of now to contribute
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Adarsh B.
- Role: Consultant
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2024
Best Customer intelligence product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Customer intelligence makes it speciall. We really enjoyed using it.
What is your favorite aspect of this product?
Analytics and easy administration.
What do you dislike most about this product?
Nothing. Everything is soo good abou it.
What recommendations would you give to someone considering this product?
Manage your customers easily and get a new experience.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing