Data Quadrant Awards 2023
Customer Intelligence
SoftwareReviews names Graphext, Oracle Unity Customer Data Platform, People Pattern, and SAP Analytics Cloud as Customer Intelligence Data Quadrant Award Winners.
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Customer Intelligence
Data Quadrant
Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.
Read The In-Depth Report
A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.
- user satisfaction rankings
- |
- vendor capability comparisons
- |
- business value scores
- |
- individual feature evaluations
- |
- emotional connection to products
30+ pages
Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.
Evaluate the Complete
Software Experience
When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.
Product Features and Satisfaction
The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.
Vendor Experience and Capabilities
The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).
Gold Medalists
Graphext
Graphext
Guiding you to build data science projects remarkably fast, collaboratively and without writing code. More powerful than dashboards and more intuitive than notebooks.
9.2
Composite
Score
Composite
Score
+100
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
Oracle
Oracle Unity Customer Data Platform
Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.
8.7
Composite
Score
Composite
Score
+88
Emotional
Footprint
Emotional
Footprint
89%
Likeliness to
Recommend
Likeliness
to Recommend
People Pattern
People Pattern
People Pattern is a platform that allows you to find, understand and activate quality customers.
8.6
Composite
Score
Composite
Score
+89
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
SAP
SAP Analytics Cloud
A single solution for business intelligence and collaborative planning, enhanced with the power of predictive analytics and machine learning technology. SAP Analytics Cloud delivers all the analytics capabilities you need – business intelligence (BI), planning, and predictive analytics – in a single solution. Harness the latest technologies and give everyone in your organization the ability to discover actionable insights in real time.
8.5
Composite
Score
Composite
Score
+90
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
Vendor Capability Awards
Availability and Quality of Training
Graphext
Breadth of Features
Graphext
Business Value Created
Oracle Unity Customer Data Platform
Ease of Customization
Oracle Unity Customer Data Platform
Ease of Data Integration
Qualtrics CoreXM
Ease of IT Administration
Graphext
Ease of Implementation
Graphext
Product Strategy and Rate of Improvement
Graphext
Quality of Features
Graphext
Usability and Intuitiveness
Graphext
Vendor Support
Graphext
Vendor Capability Awards
Availability and Quality of Training
Graphext
Breadth of Features
Graphext
Business Value Created
Oracle Unity Customer Data Platform
Ease of Customization
Oracle Unity Customer Data Platform
Ease of Data Integration
Qualtrics CoreXM
Ease of IT Administration
Graphext
Ease of Implementation
Graphext
Product Strategy and Rate of Improvement
Graphext
Quality of Features
Graphext
Usability and Intuitiveness
Graphext
Vendor Support
Graphext
Other Evaluated Vendors
Adobe Systems
Adobe Analytics
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
8.5
Composite
Score
Composite
Score
+84
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
Qualtrics
Qualtrics CoreXM
One platform for all your X-data. Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.
8.4
Composite
Score
Composite
Score
+84
Emotional
Footprint
Emotional
Footprint
86%
Likeliness to
Recommend
Likeliness
to Recommend
Salesforce.com Inc
Tableau CRM Analytics
Discover the story your data has to tell. CRM Analytics (formerly Tableau CRM) empowers your Salesforce CRM users with actionable insights and AI-driven analytics right in their workflow.
8.2
Composite
Score
Composite
Score
+86
Emotional
Footprint
Emotional
Footprint
82%
Likeliness to
Recommend
Likeliness
to Recommend
Microsoft Corporation
Dynamics 365 Customer Insights
Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time.
7.9
Composite
Score
Composite
Score
+82
Emotional
Footprint
Emotional
Footprint
81%
Likeliness to
Recommend
Likeliness
to Recommend
Precisely
PlaceIQ
PlaceIQ’s proprietary platform taps into the powerful location and movement data generated by these devices. By leveraging dynamic creative to reach unique audiences, brands are able to understand consumers and reach them at the right times with relevant messages, and measuring resulting actions through our first-of-its-kind foot traffic measurement.
7.9
Composite
Score
Composite
Score
+80
Emotional
Footprint
Emotional
Footprint
75%
Likeliness to
Recommend
Likeliness
to Recommend
For the full list of vendors in this space, click here.
About Gold Medal Awards and Software Reports
SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).
Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.
