What is Oracle Unity Customer Data Platform?
Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.
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Real user data aggregated to summarize the product performance and customer experience.
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82 Likeliness to Recommend
1
Since last award
93 Plan to Renew
79 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Unity Customer Data Platform?
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Unique Features
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
API Framework
Data Visualization
Predictive Analytics
Audience Demographics
Real Time Workflow Automation
Cross Channel Attribution Analysis
Metadata Management
Anomaly Detection
Conversion Analysis
Customer Journey Modelling
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Customization
Ease of Data Integration
Ease of Implementation
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
Oracle Unity Customer Data Platform Reviews
Mohammed S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
An incredible software collects customer data
Likeliness to Recommend
What differentiates Oracle Unity Customer Data Platform from other similar products?
The platform focuses on real time data processing, allowing businesses to access and use it which will be so accurate.
What is your favorite aspect of this product?
It provides accurate analysis and reports in forms of graphs and tabs and it enables filters to get the data using filtered conditions which is so helpful.
What do you dislike most about this product?
The pricing of oracle Unity is high compared to other software's and it will be not much compatible with other cross platforms .
What recommendations would you give to someone considering this product?
The Oracle unity is the best when it comes to data collection and analysis but compared with other software's in market the pricing is slightly high. If your organization is big enough oracle Unity is the best for its features like data collection and real time analytics.
Pros
- Caring
- Helps Innovate
- Reliable
- Enables Productivity
Pillamari R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
A Deep Dive into Customer Data Management
Likeliness to Recommend
What differentiates Oracle Unity Customer Data Platform from other similar products?
Oracle Unity Customer Data Platform distinguishes itself from other similar products by offering a set of features, integrations, and capabilities that attempt to deliver a unified approach to customer data management.
What is your favorite aspect of this product?
This platform support predictive analytics by using artificial intelligence and machine learning capabilities which targets correct audience .
What do you dislike most about this product?
While Oracle Unity CDP interacts effectively with Oracle Cloud services, when we integrate with other cross platforms, there are issues in bringing together data from diverse sources.
What recommendations would you give to someone considering this product?
When considering the Oracle Unity Customer Data Platform for implementation, it is essential that you plan the analysis and deployment process strategically to ensure that Oracle Unity CDP adoption is consistent with your entire organization.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Effective Service
gunda s.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
Empowering Businesses with a best data platform
Likeliness to Recommend
What differentiates Oracle Unity Customer Data Platform from other similar products?
It has the ability by to get information from several sources, including transactions, marketing channels, and other touchpoints, while maintaining a significant level of differentiation from other platforms
What is your favorite aspect of this product?
The 360 degree view can helps to understand customer behavior, preferences, and engagement history which improves our organization business is one of my favorite aspect.
What do you dislike most about this product?
Cleaning and deduplicating data is so difficult for us in maintaining accuracy on the platform.
What recommendations would you give to someone considering this product?
If your are considering Oracle Unity Customer Data Platform ,Evaluate the entire cost of ownership, taking into consideration of implementation expenses, license payments, continuing maintenance, and support.
Pros
- Enables Productivity
- Effective Service
- Acts with Integrity
- Helps Innovate