Oracle Unity Customer Data Platform Logo
Oracle Unity Customer Data Platform Logo
Oracle

Oracle Unity Customer Data Platform

7.1 / 10
Category
Oracle Unity Customer Data Platform
7.1 / 10

What is Oracle Unity Customer Data Platform?

Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.

Company Details


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Awards & Recognition

Oracle Unity Customer Data Platform won the following awards in the Customer Intelligence category

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Oracle Unity Customer Data Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Oracle Unity Customer Data Platform.

82 Likeliness to Recommend

1
Since last award

93 Plan to Renew

79 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+78 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Unity Customer Data Platform?

10% Negative
0% Neutral
90% Positive

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Feature Ratings

Average 77

Audience Segmentation

87

API Framework

83

Data Visualization

83

Predictive Analytics

82

Audience Demographics

80

Real Time Workflow Automation

78

Cross Channel Attribution Analysis

77

Metadata Management

74

Anomaly Detection

72

Conversion Analysis

67

Customer Journey Modelling

66

Vendor Capability Ratings

Average 77

Business Value Created

87

Breadth of Features

80

Ease of Customization

80

Ease of Data Integration

80

Ease of Implementation

80

Ease of IT Administration

80

Quality of Features

80

Usability and Intuitiveness

80

Product Strategy and Rate of Improvement

78

Vendor Support

72

Availability and Quality of Training

64

Oracle Unity Customer Data Platform Reviews

Mohammed S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

An incredible software collects customer data

Likeliness to Recommend

8 / 10

What differentiates Oracle Unity Customer Data Platform from other similar products?

The platform focuses on real time data processing, allowing businesses to access and use it which will be so accurate.

What is your favorite aspect of this product?

It provides accurate analysis and reports in forms of graphs and tabs and it enables filters to get the data using filtered conditions which is so helpful.

What do you dislike most about this product?

The pricing of oracle Unity is high compared to other software's and it will be not much compatible with other cross platforms .

What recommendations would you give to someone considering this product?

The Oracle unity is the best when it comes to data collection and analysis but compared with other software's in market the pricing is slightly high. If your organization is big enough oracle Unity is the best for its features like data collection and real time analytics.

Pros

  • Caring
  • Helps Innovate
  • Reliable
  • Enables Productivity

Pillamari R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

A Deep Dive into Customer Data Management

Likeliness to Recommend

9 / 10

What differentiates Oracle Unity Customer Data Platform from other similar products?

Oracle Unity Customer Data Platform distinguishes itself from other similar products by offering a set of features, integrations, and capabilities that attempt to deliver a unified approach to customer data management.

What is your favorite aspect of this product?

This platform support predictive analytics by using artificial intelligence and machine learning capabilities which targets correct audience .

What do you dislike most about this product?

While Oracle Unity CDP interacts effectively with Oracle Cloud services, when we integrate with other cross platforms, there are issues in bringing together data from diverse sources.

What recommendations would you give to someone considering this product?

When considering the Oracle Unity Customer Data Platform for implementation, it is essential that you plan the analysis and deployment process strategically to ensure that Oracle Unity CDP adoption is consistent with your entire organization.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Effective Service

gunda s.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Empowering Businesses with a best data platform

Likeliness to Recommend

10 / 10

What differentiates Oracle Unity Customer Data Platform from other similar products?

It has the ability by to get information from several sources, including transactions, marketing channels, and other touchpoints, while maintaining a significant level of differentiation from other platforms

What is your favorite aspect of this product?

The 360 degree view can helps to understand customer behavior, preferences, and engagement history which improves our organization business is one of my favorite aspect.

What do you dislike most about this product?

Cleaning and deduplicating data is so difficult for us in maintaining accuracy on the platform.

What recommendations would you give to someone considering this product?

If your are considering  Oracle Unity Customer Data Platform ,Evaluate the entire cost of ownership, taking into consideration of implementation expenses, license payments, continuing maintenance, and support.

Pros

  • Enables Productivity
  • Effective Service
  • Acts with Integrity
  • Helps Innovate

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