What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Performance Enhancing
- Continually Improving Product
- Helps Innovate
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Anomaly Detection
Cross Channel Attribution Analysis
Audience Demographics
API Framework
Data Visualization
Customer Journey Modelling
Real Time Workflow Automation
Conversion Analysis
Audience Segmentation
Metadata Management
Predictive Analytics
Vendor Capability Ratings
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Vendor Support
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of Implementation
Ease of IT Administration
Availability and Quality of Training
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Adobe Analytics Reviews
Gathoni M.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Oct 2022
Why Adobe Analytics Is The Best
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
What makes Adobe Analytics unique is that it comes with products analytics features and website analytics features
What is your favorite aspect of this product?
Using Adobe Analytics is easy despite the fact that it offers great features The software comes with great customization options
What do you dislike most about this product?
No single failure. It has been great.
What recommendations would you give to someone considering this product?
I recommend Adobe Analytics because it has worked as the best analytics features.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Efficient Service
Helen J.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jul 2022
Adobe Analytics – Accurate analytics in real time
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
There are endless possibilities with Adobe Analytics, segmentation can be done before or even after the survey, and we can get the best details in the most organized manner to ease up our work a little bit. You have control over it by using the admin roles and get the best results out of it. With Adobe analytics, the reports are truly accurate and comes handy to solve real issues in real time.
What is your favorite aspect of this product?
If we were to answer, what actually is the purpose of analytics? We can say that it ensures that you have all the information on specific topic from your audience to perform better in future? Getting that data is one thing but properly using it for betterment is another and adobe analytics is your partner through thick and thin in this journey. We have been using to analyze the gather data and it works in a wonderful way for us.
What do you dislike most about this product?
Adobe analytics without any doubt is among the top tier platforms for insights and analytics but it surely is costly. The cost affects small businesses the most. They are unable to use the best platform because of affordability issue. It is quote unfortunate for them.
What recommendations would you give to someone considering this product?
If we talk in terms of its productivity and features it surely is one of the most popular and amazing platform to work with. There surely is ease of access and usage but if we talk in terms of finance it suits enterprises more and small companies can be a little tight on budget, but if you can, you should go for it!
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Efficient Service
Joana K.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Highly Flexible and Powerful Analytical Platform
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Regarding analytics tools, Adobe Analytics is consistently at the top of the list. Adobe Analytics' most valuable feature is the ease with which it can be integrated with other systems. Many cool features and tools are packed into the user interface. The software is continually being upgraded to deliver the most up-to-date functionality and an easy user experience.
What is your favorite aspect of this product?
In-tool artificial intelligence and anomaly detection are just a few examples of the sophisticated features that may be available to analysts and marketers. Very flexible in data collecting and configuration to meet the unique demands of every given enterprise. With Analysis Workspace, the amount of customization available is mind-boggling. It's an excellent resource for learning about the region under analysis.
What do you dislike most about this product?
It complicates and unsupported integration with non-Adobe solutions to get additional customer journey data. Using Adobe's traffic data as a training tool to simulate real-world conditions would be beneficial. Furthermore, thorough documentation is unavailable due to variations in application and implementation amongst businesses. All of this makes Adobe Analytics' learning curve more challenging for me.
What recommendations would you give to someone considering this product?
Adobe Analytics is a robust platform that offers a wide variety of options for data analysis. Also, I can set up alarms to keep an eye out for data that consistently deviates from the norm. These warnings consider seasonality and significant holidays to avoid wasting time. I would recommend this.
Pros
- Continually Improving Product
- Reliable
- Unique Features
- Caring