What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
3
Since last award
96 Plan to Renew
4
Since last award
86 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Includes Product Enhancements
- Helps Innovate
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Management
Lead Management
Sales Management
Activity and Workflow Management
Account and Contact Management
Collaboration
Quote Contract and Proposal
Customer Service Management
Analytics and Reporting
Telephony and Call Center Management
Mobile
Vendor Capability Ratings
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of Data Integration
Quality of Features
Availability and Quality of Training
Breadth of Features
Ease of IT Administration
Business Value Created
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.7
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Customer Relationship Management - Small Business
Score 7.7
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ActiveCampaign Reviews
Thierno Ousmane D.
- Role: Consultant
- Industry: Banking
- Involvement: End User of Application
Submitted Sep 2022
ActiveCampaign, a good marketing automation tool.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
- The interface is intuitive. On the upside section, there are tabs such as Create a List, Create Campaign, Import Contacts, and Create Automation. For every tab clicked on, its details will be displayed in the center of the screen; - The pricing is very straightforward: In the pricing tab, we can display the yearly or the monthly plan by checking or unchecking the yearly billed button. We can also drag the Contacts button to choose the number of client contacts that our business has; - The automation system is effective. I essentially like the “Add a start trigger” function that enables launching automatically a reaction to an action.
What is your favorite aspect of this product?
The effectiveness of the automation system is what I like the most about this product. When creating new automation, it is possible to choose amongst the variety of templates available or import other templates.
What do you dislike most about this product?
- For a better experience, It would be great to improve the report section. The ergonomy that it offers is too basic for data analysis; - The Customer support could be more reactive to respond to our queries faster.
What recommendations would you give to someone considering this product?
This is the product for people who want to strengthen email marketing, CRM (Customer Relationship Management), and the marketing automation tools of their business into a well-synchronized system. I confidently recommend this product for both small, mid, and big businesses.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Hassan Ali A.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2022
I Love Active Campaign and would recommend!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Not much. it's pretty much similar to other ESP's
What is your favorite aspect of this product?
That it's easier to use and is cheap
What do you dislike most about this product?
Doesn't have the breadth of other features that similar ESPs have
What recommendations would you give to someone considering this product?
You should definitely get it if you're an advanced email marketer
Pros
- Effective Service
- Altruistic
- Helps Innovate
- Continually Improving Product
Siddiq K.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jul 2022
Great product with Amazing customer support
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Upgraded features and best pricing in the market
What is your favorite aspect of this product?
marketing automation
What do you dislike most about this product?
Nothing much
What recommendations would you give to someone considering this product?
Great product to go for
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing