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What is Act-On?
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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82 Likeliness to Recommend
94 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Act-On?
Pros
- Acts with Integrity
- Effective Service
- Respectful
- Transparent
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Post Archival
Social Media Channel Integration Outbound
Social Media Channel Integration Inbound
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Breadth of Features
Usability and Intuitiveness
Business Value Created
Ease of Implementation
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
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Act-On Reviews
Lenka J.
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: End User of Application
Submitted Dec 2023
All in one platform for Omni channel campaigns
Likeliness to Recommend
What differentiates Act-On from other similar products?
Integration of various marketing activities within one platform
What is your favorite aspect of this product?
Ease of use when creating campaigns
What do you dislike most about this product?
Some elements on landing pages are not as user friendly when building the pages
What recommendations would you give to someone considering this product?
Try it out, if you need one platform to run your social and email campaigns, integrate CRM and report on your success, it's worth a shot
Pros
- Performance Enhancing
- Unique Features
- Effective Service
- Client Friendly Policies
Joshua H.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Dec 2023
Better than average.
Likeliness to Recommend
What is your favorite aspect of this product?
Reporting and Analytics: Act-On provides robust reporting and analytics tools, allowing marketers to track the performance of their campaigns and gain insights into the effectiveness of their strategies. Data-driven decision-making is crucial in optimizing marketing efforts, and Act-On aims to facilitate this process.
What do you dislike most about this product?
Learning Curve: There might be a learning curve associated with Act-On, particularly for users who are new to marketing automation platforms. While the platform aims to be user-friendly, the complexity of certain features might require time for users to become proficient.
What recommendations would you give to someone considering this product?
Define Your Marketing Objectives: Clearly outline your marketing objectives and goals. Identify the specific challenges you want to address with a marketing automation platform, whether it's lead generation, customer engagement, or campaign optimization. This will help you assess how well Act-On can meet your needs.
Pros
- Reliable
- Trustworthy
- Respectful
- Client Friendly Policies
Cons
- Commodity Features
Brian G.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
I highly recommend using Act-On.
Likeliness to Recommend
What differentiates Act-On from other similar products?
A user-friendly marketing automation tool, Act-On is a great choice. Act-On was far less complicated and more user-friendly than Marketo, which I had previously used. There have been nothing but improvements to the product's aesthetics and use over the past two to three years. Yet, the help provided by Act-On is what I appreciate the most. Excellent assistance is provided by them. Perhaps the greatest customer service I've ever had for a software as a service.
What is your favorite aspect of this product?
The Act-On automation platform is easy to use; I particularly appreciate the well-organized menu, which guides you logically from one step to the next as you construct automation. We have had nothing but positive experiences with the service crew. The Act-On community, Act-On university, online training classes, and webinars are all resources we can utilize to learn more about the platform and become more proficient users.
What do you dislike most about this product?
Our efforts can be negatively impacted by software that hasn't been updated or fixed despite our repeated requests for information about planned maintenance. It would be very helpful if we were given advanced notice of upcoming maintenance or of any known difficulties so that we could be on the lookout for them and ready to act.
What recommendations would you give to someone considering this product?
Just what we needed to see what notes our coworkers had taken. Possibility of customizing our individual floor plans to better suit our demands. As users fill out many fields with different responses, it becomes more difficult to organize the data. I'd want to have our team grouped by more than one field at a time, but that's not possible.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
