What is Act-On?

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.

Company Details


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Awards & Recognition

Act-On won the following awards in the Lead Management category

Act-On Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Act-On.

83 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Act-On?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Unique Features
  • Efficient Service

Feature Ratings

Average 87

Lead and Contact Categorization

94

Lead Generation

93

Analytics and Reporting

92

Lead Distribution

86

Interaction Planning

83

Prospect Tracking

83

Omni-Channel Communication Tracking

76

Vendor Capability Ratings

Average 84

Breadth of Features

100

Ease of Customization

100

Ease of IT Administration

100

Product Strategy and Rate of Improvement

100

Quality of Features

100

Vendor Support

100

Ease of Implementation

89

Availability and Quality of Training

78

Ease of Data Integration

78

Usability and Intuitiveness

78

Business Value Created

67

Act-On Reviews

Hiren R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Optimizing email marketing

Likeliness to Recommend

10 / 10

What differentiates Act-On from other similar products?

It has played a major role in our sales because of the great connection we have with customers. It's a great marketing tool and one of the most comprehensive we've seen, so I can safely say we made the right choice.

What is your favorite aspect of this product?

Act-On has changed, innovated and optimized our email marketing work efficiently. I love the tool as a whole, it is intuitive, easy to use and has excellent functionalities and integrations that make our work and communication with our customers easier.

What do you dislike most about this product?

It is one of the best tools I have seen, however it still has some room for improvement, on the one hand the loading times should be faster and on the other hand, updating the interface, making some improvements could come in handy.

What recommendations would you give to someone considering this product?

It offers us optimal functionalities to take better advantage of email marketing, organize our customer funnel and have an active communication and meaningful connection with customers. In such a way, it has helped us to improve our relationship with our customers, optimize our campaigns and make them increasingly meaningful and profitable, have resources and integrations that improve our overall work and much more. Definitely, its use benefits our growing organization.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Nicole L.

  • Role: Sales Marketing
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Incredible marketing automation tool.

Likeliness to Recommend

7 / 10

What differentiates Act-On from other similar products?

Its helpful and quick customer support is what sets it apart from competing programs. Among Act-on's many useful features is its ease of use in building various types of online content, such as landing pages, forms, email campaigns, newsletters, and more.

What is your favorite aspect of this product?

The user-friendliness of Act-on's email builder and data collection tools is its greatest strength, in my opinion. My coworkers on the Act-on team are always there to lend an ear and offer solutions to any issues or queries that may arise. Being able to take advantage of Act-on's intuitive interface on a regular basis is a huge time saver compared to other apps I've used.

What do you dislike most about this product?

One area of worry has been the platform's native reporting and analytics, especially with data aggregation. We used to have to manually aggregate a lot of data in order to measure efforts before the Data Studio tool was added. On the other hand, this has recently undergone substantial upgrades that demonstrate a recognition of the necessity to tailor reports.

What recommendations would you give to someone considering this product?

I recommend this application because to its ability to send several pre-drafted emails to a predefined list of recipients. Additionally, it offers the convenience of scheduling follow-up messages or alternate sending options for those who do not open the initial email. Act-On has a commendable reputation for successfully delivering emails to subscribers' inboxes, thanks to its efficient spam filtering and anti-spam techniques.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Dillon O.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

We love using Act-On for lead scoring

Likeliness to Recommend

8 / 10

What differentiates Act-On from other similar products?

Act-On is great because it's easy to understand and use. By using Act-On resources, I can get answers to many questions about things I am already proficient at and I can always see a clear way to do those things.

What is your favorite aspect of this product?

My favorite part about Act-on is how easy the tools are to use, whether you're writing an email or collecting data. The Act-on team that I am part of is really helpful and supportive; They are always willing to lend a hand and answer any questions I have. Since I use Act-on daily, the intuitive interface saves me a lot of time compared to other apps I've tried.

What do you dislike most about this product?

This product is one of the most complex on the market, making it difficult to find qualified people who have experience working with it or who are willing to join our team to tackle it.

What recommendations would you give to someone considering this product?

Act-On informs the customer well, their wishes and their purchases. Having much of the information I need available is a great relief. Act-On is now helping us with an issue that is causing subscribers to contact us via email to schedule medical appointments. With this, doctors can achieve their monthly goals.

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Generous Negotitation

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