Act-On

What differentiates Act-On from other similar products?

We highlight its real usefulness to make a digital marketing automation system work, providing the capacity and agility of sending emails in an optimal way, segmenting those that are aimed at a certain group of leads, or avoiding unread emails. Act-On focuses on what is really important, this being an ideal platform to achieve the goals of customer reach and loyalty, in addition to being a great link to the CRM and the achievements that can be achieved by integrating two platforms that enhance this function. I have no doubt that since we use Act-On we improve the search for objectives through a simple, fast and efficient workflow.

What is your favorite aspect of this product?

The main automation function is my main reason why it is so functional in my work and one of my favorite platforms on the market. It is a really powerful tool to automate various e-marketing functions, with really useful tools and integrations. It allows us to develop our commercial strategy through email automation, where the use of templates, message customization and configuration for sending emails adjusted to our work needs has been very useful, allowing us to deliver the commercial message in a quick and easy way.

What do you dislike most about this product?

Although the integrations are bold and allow for greatly expanding CRM functions, some errors have occurred when using the platform, where real-time synchronization does not seem to be so present, on the contrary, it really takes time to see the updates in the changes. It doesn't have many intuitive features within its tools, I would think that a platform like this would have the tools exactly where I would think they are, but I have been surprised to realize that they don't, so in my handling of the platform I have not found many intuitive options for the management of the tools and functions that I need at a given time.

What recommendations would you give to someone considering this product?

It is important to investigate each tool and function of the platform to understand where they are located in the control panel, so that in any case of emergency or need to react quickly you know where to look. Act-On is a highly functional tool, it allows marketing automation and makes the work world a more optimal and efficient space to build loyalty with each of our clients.

What differentiates Act-On from other similar products?

The extensive and relevant set if lead management rules help assign the leads to the right team and at the right time (when they churn to SQLs)

What is your favorite aspect of this product?

The analytics dashboard is extensive with good customisation options and the support team is excellent in walking you through any technical or functional issues. I have been able to use the platform more efficiently with help from the support team and their extensive knowledge base.

What do you dislike most about this product?

It sufficed to our requirements and since we were a small organisation, Act-on was able to manage most of our digital requirements with its breath of features

What recommendations would you give to someone considering this product?

Its simple to deploy and use. Just ensure that you have your objectives defined which should match with the platforms capabilities

What differentiates Act-On from other similar products?

Act-On differentiates itself from other marketing automation platforms through its user-friendly interface, affordability, and comprehensive features. It is particularly appealing to small and mid-sized businesses due to its ease of use and cost-effective pricing. Act-On supports both inbound and outbound marketing strategies, providing tools for triggered emails, scheduled deployments, nurture campaigns, forms, and detailed analytics. Additionally, it offers functionalities that align sales and marketing teams, such as a sales-funnel overview and campaign attribution. These attributes make Act-On a versatile and efficient choice for business

What is your favorite aspect of this product?

As someone who works in sales and uses Act-On for following up with leads, my favorite aspect of the product is its automated email campaigns. This feature allows me to set up personalized, triggered emails that are sent based on specific actions taken by the leads, such as visiting a webpage or downloading a resource. This automation saves me a significant amount of time and ensures that my leads receive timely and relevant information, keeping them engaged and moving through the sales funnel.

What do you dislike most about this product?

While Act-On is a robust marketing automation platform, it has a few drawbacks. Advanced users might find its customization options somewhat restrictive. Compared to competitors, Act-On may lack certain advanced features. Some users have reported occasional technical glitches and performance issues. Additionally, Act-On can be relatively expensive, especially if you're not utilizing all its features.

What recommendations would you give to someone considering this product?

If you're looking for a versatile and efficient marketing automation platform, Act-On is a fantastic choice. Its user-friendly interface and affordability make it accessible for businesses of all sizes. Act-On supports both inbound and outbound marketing strategies with tools for automated email campaigns, scheduled deployments, nurture campaigns, forms, and detailed analytics. Additionally, it helps align sales and marketing teams through functionalities like a sales-funnel overview and campaign attribution.