What is Act-On?

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.

Company Details


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Act-On Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Act-On.

80 Likeliness to Recommend

1
Since last award

86 Plan to Renew

1
Since last award

73 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

+68 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Act-On?

12% Negative
9% Neutral
79% Positive

Pros

  • Caring
  • Enables Productivity
  • Effective Service
  • Respectful

Cons

  • Under Delivered
  • Slower Product Innovation

Feature Ratings

Average 72

SMS Marketing

100

Customer Journey Modelling

77

Email Marketing Automation

76

Marketing Master Data Management

75

Multivariant Testing

72

Marketing Project Management

71

Marketing Analytics

70

Mobile Marketing Management

68

Social Media Marketing Management

68

Marketing Asset Management

67

Vendor Capability Ratings

Average 73

Availability and Quality of Training

76

Ease of IT Administration

75

Ease of Implementation

73

Ease of Customization

72

Business Value Created

71

Breadth of Features

67

Vendor Support

67

Ease of Data Integration

65

Quality of Features

65

Usability and Intuitiveness

61

Product Strategy and Rate of Improvement

50

Act-On Reviews

Hiren R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Optimizing email marketing

Likeliness to Recommend

10 / 10

What differentiates Act-On from other similar products?

It has played a major role in our sales because of the great connection we have with customers. It's a great marketing tool and one of the most comprehensive we've seen, so I can safely say we made the right choice.

What is your favorite aspect of this product?

Act-On has changed, innovated and optimized our email marketing work efficiently. I love the tool as a whole, it is intuitive, easy to use and has excellent functionalities and integrations that make our work and communication with our customers easier.

What do you dislike most about this product?

It is one of the best tools I have seen, however it still has some room for improvement, on the one hand the loading times should be faster and on the other hand, updating the interface, making some improvements could come in handy.

What recommendations would you give to someone considering this product?

It offers us optimal functionalities to take better advantage of email marketing, organize our customer funnel and have an active communication and meaningful connection with customers. In such a way, it has helped us to improve our relationship with our customers, optimize our campaigns and make them increasingly meaningful and profitable, have resources and integrations that improve our overall work and much more. Definitely, its use benefits our growing organization.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Zara G.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

The best tool for marketing.

Likeliness to Recommend

9 / 10

What differentiates Act-On from other similar products?

It has been a beneficial tool for our company, it helps us improve marketing and customize it to the way we work, we can view and analyze our reports and see the impact it has on our marketing and the growth of our company.

What is your favorite aspect of this product?

It has allowed us to manage and improve the experience with customers, using various social networks, emails and creating messages automatically, it has given us the best features to create excellent marketing campaigns, its user interface is flexible and dynamic.

What do you dislike most about this product?

There are no features that need improvement, it has given us solutions to manage surveys, subscriptions and all our contacts, and it has been useful for us to keep track of our earnings and investments.

What recommendations would you give to someone considering this product?

Good capacity for functions and features that help create a positive impact in our organization and with customers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Jannat ul I.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Act-On is an easy-to-use tool for SMBs.

Likeliness to Recommend

8 / 10

What differentiates Act-On from other similar products?

Act-On offers email marketing and a complete view of the sales funnel, from marketing to sales-qualified leads. It streamlines email marketing, automation, and lead scoring for our marketing team. To build, retain, and reengage our database, Act-On segments prospects, current customers, and closed-lost deals. This software automates consumer marketing and demand development. Because of this, it's successful in the market.

What is your favorite aspect of this product?

Act-On lets us track website visitors, push form data into Salesforce, and send prospects automated messages. The automatic routing of leads saves the company's resources. Prospect lead nurturing and scoring improve sales leads and insight. Marketing automation is made simple with its custom scripts and a drag-and-drop interface. Its UI/UX makes creating landing pages, emails, forms, etc., easy.

What do you dislike most about this product?

All features and tools are easy to use, but I have trouble sorting topics. Integrating the correct mapping sequence into your CRM can be challenging. List cleanliness and spam folders caused lower opens and bounce rates. The UI is being updated slowly but needs to be faster. Act-high On's price may discourage adoption.

What recommendations would you give to someone considering this product?

Act-On has great customer service are top-notch. Excellent piece of software for marketing and conducting surveys. Extraordinarily effective and versatile, with applications in various settings, including virtually any company. The best part for my team and me is its email, landing page, and form template creation. Act-On is an excellent choice; I wholeheartedly recommend it!

Pros

  • Performance Enhancing
  • Caring
  • Helps Innovate
  • Continually Improving Product