What is Act-On?
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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81 Likeliness to Recommend
2
Since last award
86 Plan to Renew
1
Since last award
73 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+68 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Act-On?
Pros
- Caring
- Enables Productivity
- Effective Service
- Respectful
Cons
- Under Delivered
- Slower Product Innovation
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
SMS Marketing
Customer Journey Modelling
Email Marketing Automation
Marketing Master Data Management
Multivariant Testing
Marketing Project Management
Marketing Analytics
Mobile Marketing Management
Social Media Marketing Management
Marketing Asset Management
Vendor Capability Ratings
Quality of Features
Vendor Support
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
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Act-On Reviews
Nitin T.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Apr 2022
Act-on review
Likeliness to Recommend
What differentiates Act-On from other similar products?
Easy to grasp UI and easy drag and drop workflow options
What is your favorite aspect of this product?
Simple yet effective tool for lead nurturing and social media automation
What do you dislike most about this product?
Limited integration APIs
What recommendations would you give to someone considering this product?
None as of now
Pros
- Effective Service
- Caring
- Helps Innovate
- Performance Enhancing
Cons
- Slower Product Innovation
Collin W.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2022
Easy to use and does everything we need and more!
Likeliness to Recommend
What differentiates Act-On from other similar products?
The platform is easy to use and navigate without having to be a coding expert. The WYSIWYG editor is user friendly. It's easy to toggle between HTML and visual view when creating emails.
What is your favorite aspect of this product?
The account managers and support staff are amazing. We have a great relationship with our account manager and deliverability expert. They are genuinely concerned about seeing us have success with Act-On and are willing to answer any questions right away.
What do you dislike most about this product?
I primarily use Act-On as an account support to over 100 users. It would be nice to have a way to directly communicate to the users within the platform. We would like a way to share content with selected groups of these users rather than an "all or nothing" option.
What recommendations would you give to someone considering this product?
The training video courses and help documentation is a great resource. They have the whole program covered with great examples of how to use the features. Act-On Connect was recently updated to make it even easier to find relevant help topics.
Pros
- Reliable
- Respectful
- Fair
- Performance Enhancing
Toni W.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2022
Features are great, but visually not appeasing
Likeliness to Recommend
What differentiates Act-On from other similar products?
Simple software programme for non technical users to understand - all in one lead generation and marketing tool!
What is your favorite aspect of this product?
marketing features, i.e. the automations is great!
What do you dislike most about this product?
I've recently seen an update to the visual element part of Act-on so currently no dislike.. If I had to mentioned of dislike, perhaps its the lack of training
What recommendations would you give to someone considering this product?
Great value all in one lead generation and marketing automation software!
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Unique Features