What is Act-On?
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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81 Likeliness to Recommend
2
Since last award
86 Plan to Renew
1
Since last award
73 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+68 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Act-On?
Pros
- Caring
- Enables Productivity
- Effective Service
- Respectful
Cons
- Under Delivered
- Slower Product Innovation
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
SMS Marketing
Customer Journey Modelling
Email Marketing Automation
Marketing Master Data Management
Multivariant Testing
Marketing Project Management
Marketing Analytics
Mobile Marketing Management
Social Media Marketing Management
Marketing Asset Management
Vendor Capability Ratings
Quality of Features
Vendor Support
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
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Act-On Reviews
Rachel O.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Aug 2021
There are far better options than Act-On!
Likeliness to Recommend
What differentiates Act-On from other similar products?
They were the most cost-effective.
What is your favorite aspect of this product?
The relatively low cost of entry.
What do you dislike most about this product?
1. Act-On was difficult and cumbersome to use. 2. Their customer service wasn't very good - it was often hard to reach someone on the phone. 3. They didn’t evolve - over several years of using Act-On, there were very few updates made to the original product.
What recommendations would you give to someone considering this product?
Consider HubSpot instead!
Cons
- Less Inspiring
- Inhibits Innovation
- Slower Product Innovation