What is Act-On?
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAct-On Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Act-On.
81 Likeliness to Recommend
2
Since last award
86 Plan to Renew
1
Since last award
73 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+68 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Act-On?
Pros
- Caring
- Enables Productivity
- Effective Service
- Respectful
Cons
- Under Delivered
- Slower Product Innovation
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
SMS Marketing
Customer Journey Modelling
Email Marketing Automation
Marketing Master Data Management
Multivariant Testing
Marketing Project Management
Marketing Analytics
Mobile Marketing Management
Social Media Marketing Management
Marketing Asset Management
Vendor Capability Ratings
Quality of Features
Vendor Support
Ease of Data Integration
Ease of Implementation
Availability and Quality of Training
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Also Featured in...
Act-On Reviews
Shrey T.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2021
Awesome Customer support team
Likeliness to Recommend
What differentiates Act-On from other similar products?
Act-on is really easy to use. A person can use act-on even if they don't have any prior marketing automation experience. The user interface for act-on is really clean and user-friendly.
What is your favorite aspect of this product?
Data Studio is one of my favorite features of the act-on. It allows us to create our reports using fields we need which help us have better visibility on customer and provide them with better marketing materials.
What do you dislike most about this product?
I would like to see some improvement in account-based marketing in Act-on.
What recommendations would you give to someone considering this product?
Act-on is one of the best and user-friendly marketing automation at its price with a great customer support team to help you.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Kyle T.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Aug 2021
Best bang for buck marketing automation platform
Likeliness to Recommend
What differentiates Act-On from other similar products?
Easy to use and never any down time.
What is your favorite aspect of this product?
Email marketing campaigns made easy.
What do you dislike most about this product?
Sometimes data integration times out. Support is wonderful to deal with though.
What recommendations would you give to someone considering this product?
It can do everything you likely need it to and it is cost effective.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Dora B.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Aug 2021
The price is right and a fantastic product!
Likeliness to Recommend
What differentiates Act-On from other similar products?
The price for this product is really great considering how much data and contacts we have. Act-on allows you to have a lot of contacts and data with a great price tag. Their software compares well to the other large automation programs and it is easy to use and reliable.
What is your favorite aspect of this product?
My favourite feature is how easy everything integrates together within act-on - forms, landing pages and lists are easy to set up and customer service is just a phone call or email away.
What do you dislike most about this product?
Not many CRMs have API integrations to Act-On. Something like Zappier needs to uses as the middle man.
What recommendations would you give to someone considering this product?
It does basically all the things Marketo and Pardot do for much less cost!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing