What is Act-On?
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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81 Likeliness to Recommend
2
Since last award
86 Plan to Renew
1
Since last award
73 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+68 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Act-On?
Pros
- Caring
- Enables Productivity
- Effective Service
- Respectful
Cons
- Under Delivered
- Slower Product Innovation
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
SMS Marketing
Customer Journey Modelling
Email Marketing Automation
Marketing Master Data Management
Multivariant Testing
Marketing Project Management
Marketing Analytics
Mobile Marketing Management
Social Media Marketing Management
Marketing Asset Management
Vendor Capability Ratings
Quality of Features
Vendor Support
Ease of Data Integration
Ease of Implementation
Availability and Quality of Training
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
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Act-On Reviews
Rick J.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: IT Leader or Manager
Submitted Aug 2021
Flexible fast marketing with great results!
Likeliness to Recommend
What differentiates Act-On from other similar products?
I think ActOn's offers many attractive marketing features. We are able to design very professional looking emails in minutes. We can target these emails to specific lists of customers and segment follow up emails with ease. In addition, we can insert images, video, links, PDFs to enhance our messaging. I also like the fact that we can create surveys with in the ActOn platform. This really gives us the flexiblity to better understand our customer's needs. I also like the fact that I can create automated marketing campaigns. This is a big time saver because it allows me to create customer email journeys that happen over a long period of time.
What is your favorite aspect of this product?
My favorite aspect is speed to market with ActOn because it allows me to respond to our business needs very quickly. For example, in the event that I need to send a weather alert to our customers because of an approaching hurrcane or tropical storm, I can accomplish these activities within minutes. I also really like the back end reporting because I can tell what customers opened or clicked on a link. This is important so I can assess customer engagement.
What do you dislike most about this product?
There is not too much that I dislike about ActOn, however I would like to see ActOn allow me to better arrange our template folders. I put in a feature request for this functionality and this is on their radar for future enhancements.
What recommendations would you give to someone considering this product?
I recommend that you give ActOn a test drive and see how intuitive their platform allows you to accomplish your marketing goals and objectives. I also suggest that you have a Sale or Technical person demonstrate these features by giving them your business use cases. You will not be disappointed.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Unique Features
Sara A.
- Role: Operations
- Industry: Telecommunications
- Involvement: Business Leader or Manager
Submitted Aug 2021
Practical tool that is reasonably easy to use
Likeliness to Recommend
What differentiates Act-On from other similar products?
I haven't used other similar products.
What is your favorite aspect of this product?
It is easy to set up a basic email campaign and track the success to share with other teams and colleagues
What do you dislike most about this product?
More modern templates for email marketing that include gifs and better graphics
What recommendations would you give to someone considering this product?
The platform is improving. I find it an easy-to-use tool for email campaigns and I've seen new features added recently like text messaging and the dashboard has had a re-design which makes it more pleasant to use.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Michelle D.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2021
Easy to use, but need ad ons
Likeliness to Recommend
What differentiates Act-On from other similar products?
The speed in which tech support is available to help should you run into an issue. With live chat support can actually go into your files and work thorugh the issue with you.
What is your favorite aspect of this product?
I like that its a one stop shop for your content, webpages and photos. Being able to edit in the app is pretty easy which doesn't require much clickup around to find what you need.
What do you dislike most about this product?
If you want to get in depth reporting you have to purchase an ad on. The reporting is not that in depth when it comes to fund raising. They can't connect their reporting to funds raised due to the compatible issues.
What recommendations would you give to someone considering this product?
Allow better reporting features. Add grouping for when looking at a series email instead of having to do it one by one.
Pros
- Caring
- Respectful
- Fair
- Reliable
Cons
- Charges for Enhancements
- Slower Product Innovation
- Leverages Incumbent Status