Data Quadrant Awards 2023
Social Media Management - Midmarket
SoftwareReviews names MavSocial, Publer, Zoho Social, Sprout Social Professional, and eclincher as Social Media Management - Midmarket Data Quadrant Award Winners.
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Social Media Management - Midmarket
Data Quadrant
Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.
Read The In-Depth Report
A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.
- user satisfaction rankings
- |
- vendor capability comparisons
- |
- business value scores
- |
- individual feature evaluations
- |
- emotional connection to products
30+ pages
Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.
Evaluate the Complete
Software Experience
When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.
Product Features and Satisfaction
The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.
Vendor Experience and Capabilities
The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).
Gold Medalists
MavSocial
MavSocial
MavSocial is a multi-award winning, fully integrated social media management & advertising solution for brands and agencies
9.0
Composite
Score
Composite
Score
+98
Emotional
Footprint
Emotional
Footprint
89%
Likeliness to
Recommend
Likeliness
to Recommend
Publer
Publer
Publer is a virtual social media superhero that lets you collaborate, schedule & analyze your posts for Facebook, Twitter, LinkedIn and Google My Business from the same spot.
9.0
Composite
Score
Composite
Score
+94
Emotional
Footprint
Emotional
Footprint
95%
Likeliness to
Recommend
Likeliness
to Recommend
Zoho
Zoho Social
Zoho Social is a complete social media management tool for growing businesses & agencies. It helps you schedule posts, monitor mentions, create unlimited reports, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by 30+ Mn users.
8.8
Composite
Score
Composite
Score
+95
Emotional
Footprint
Emotional
Footprint
87%
Likeliness to
Recommend
Likeliness
to Recommend
Sprout Social
Sprout Social Professional
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
8.7
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
eClincher Inc.
eclincher
eClincher offers complete management of social media presence including publishing, smart inbox, engagement, monitoring, suggested content and analytics across multiple channels. It is simple, effective and a massive time saver. Top ranked by users!
8.7
Composite
Score
Composite
Score
+90
Emotional
Footprint
Emotional
Footprint
85%
Likeliness to
Recommend
Likeliness
to Recommend
Vendor Capability Awards
Availability and Quality of Training
Sprout Social Professional
Breadth of Features
MavSocial
Business Value Created
Publer
Ease of Customization
MavSocial
Ease of Data Integration
eclincher
Ease of IT Administration
Sprout Social Professional
Ease of Implementation
eclincher
Product Strategy and Rate of Improvement
MavSocial
Quality of Features
MavSocial
Usability and Intuitiveness
Publer
Vendor Support
Publer
Vendor Capability Awards
Availability and Quality of Training
Sprout Social Professional
Breadth of Features
MavSocial
Business Value Created
Publer
Ease of Customization
MavSocial
Ease of Data Integration
eclincher
Ease of IT Administration
Sprout Social Professional
Ease of Implementation
eclincher
Product Strategy and Rate of Improvement
MavSocial
Quality of Features
MavSocial
Usability and Intuitiveness
Publer
Vendor Support
Publer
Other Evaluated Vendors
HeyOrca
HeyOrca
HeyOrca is an online social media planner built for marketing agencies. Cut delays in client approvals and eliminate redundant tasks.
8.6
Composite
Score
Composite
Score
+92
Emotional
Footprint
Emotional
Footprint
86%
Likeliness to
Recommend
Likeliness
to Recommend
Loomly
Loomly
From SMEs to large corporations, agencies and non-profits, teams of all sizes need to embrace the processes, workflows and tools that foster Brand Success.
8.3
Composite
Score
Composite
Score
+85
Emotional
Footprint
Emotional
Footprint
85%
Likeliness to
Recommend
Likeliness
to Recommend
SOCi
SOCI Social
Deploying localized content that resonates with your target audience across 100s or 1000s of locations? Nearly impossible. Multi-location businesses are not only facing the unique challenge of managing their brand on endless social platforms and limitless local pages, but they also need to deliver engaging content that drives meaningful results, across all their locations. SOCi’s Content Management enables multi-location businesses to manage and deploy localized content at scale while maintaining brand consistency at both the enterprise and local levels.
8.2
Composite
Score
Composite
Score
+84
Emotional
Footprint
Emotional
Footprint
79%
Likeliness to
Recommend
Likeliness
to Recommend
HootSuite
Hootsuite Social Media Management SMB
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.
8.2
Composite
Score
Composite
Score
+82
Emotional
Footprint
Emotional
Footprint
83%
Likeliness to
Recommend
Likeliness
to Recommend
Act-On Software
Act-On
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
8.0
Composite
Score
Composite
Score
+83
Emotional
Footprint
Emotional
Footprint
80%
Likeliness to
Recommend
Likeliness
to Recommend
For the full list of vendors in this space, click here.
About Gold Medal Awards and Software Reports
SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).
Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.
