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What is Act-On?
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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82 Likeliness to Recommend
94 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Act-On?
Pros
- Acts with Integrity
- Effective Service
- Respectful
- Transparent
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Post Archival
Social Media Channel Integration Outbound
Social Media Channel Integration Inbound
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of IT Administration
Ease of Implementation
Ease of Customization
Availability and Quality of Training
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Vendor Support
Business Value Created
Also Featured in...
Act-On Reviews
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2022
Great Product!
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
Sarah P.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2022
"The best value for your money, I recommend it."
Likeliness to Recommend
What differentiates Act-On from other similar products?
It is easier to use than other programs from the very beginning to the very end. Because the software is so user-friendly, it is also simple to teach new users how to use it.
What is your favorite aspect of this product?
We were able to reach the precise people we were going after with the support of Act-On, allowing us to grow our business. Because of Act-seamless On's integration with our Dynamics CRM, we're able to streamline our marketing automation. Similarly to how easy it is to establish and update automations, segmentation is simple to do so as well. This program works wonderfully for our purposes.
What do you dislike most about this product?
There is a (naturally) steep learning curve at the outset, but Act-On provides excellent customer service and is always quick to respond to inquiries. The orientation programs were also quite useful.
What recommendations would you give to someone considering this product?
In my opinion, this is the best software out there because it combines so many useful marketing tools into one simple package. For us, it has been indispensable. While it serves more than a dozen critical purposes, including social media management and account-based marketing, I find its interoperability with our CRM system to be particularly useful.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Unique Features
Barret C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Nov 2022
Act-On has grown our brand in many ways
Likeliness to Recommend
What differentiates Act-On from other similar products?
Many of our efforts to expand our brand's visibility have been aided by Act-On. Act-On allows us to provide highly personalized and account-based interactions with our customers and leads, guiding them down the paths we've laid out for them. Act-On has proven crucial to our progress, whether it be for internal marketing newsletters or external automated drip campaigns.
What is your favorite aspect of this product?
We are an agile marketing group committed to expanding our client base through superior service. Act-On met all of our demands as a small organization, when we had fewer than 100 employees, and as we expanded through mergers and acquisitions. I can think of no situation in which Act-On would be inappropriate.
What do you dislike most about this product?
It would be beneficial if their customer care chat tool was accessible during the same time periods as businesses on the west and east coasts.
What recommendations would you give to someone considering this product?
The automation constructor is a breeze to work with. The success of any behavior-based marketing effort hinges on a thorough mapping of the client journey. Act-On has an intuitive UI that makes making content a breeze. Their assistance to clients is first rate. Act-extraordinary On's customer service goes far beyond what I'd expect from a software company, whether I'm communicating with their chatbot, email team, or Account Rep.
Pros
- Continually Improving Product
- Reliable
- Efficient Service
- Friendly Negotiation
