What is Act-On?
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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82 Likeliness to Recommend
94 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Act-On?
Pros
- Acts with Integrity
- Effective Service
- Respectful
- Transparent
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Post Archival
Social Media Channel Integration Outbound
Social Media Channel Integration Inbound
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Breadth of Features
Usability and Intuitiveness
Business Value Created
Ease of Implementation
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
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Act-On Reviews
Maria K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2023
Great product with great and constant improvements
Likeliness to Recommend
What differentiates Act-On from other similar products?
The product makes constant improvements based on customer feedback. The Act-on team is willing to help their customers grow and smooth their mkt ops
What is your favorite aspect of this product?
Very structured, user-friendly and recent push of product improvement just made me like it even more
What do you dislike most about this product?
Some functionalities are not of the best UX but it seems the team is updating it and make it more and more intuitive
What recommendations would you give to someone considering this product?
Very good alternative to costy tools out in the market. Although Act-on is not that popular is a very powerful tool with same functionalities as their competitors.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Evan F.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Dec 2023
Seamless integration and fantastic operation
Likeliness to Recommend
What differentiates Act-On from other similar products?
Ease of integration and quick customer service response
What is your favorite aspect of this product?
Customizable automation along with constant updated features for use
What do you dislike most about this product?
Wish in-person advanced training was achievable.
What recommendations would you give to someone considering this product?
If they work with your existing CRM platform, give them a call to see if their features/system could be of use for your operations.
Pros
- Friendly Negotiation
- Continually Improving Product
- Reliable
- Trustworthy
Lisa M.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted Dec 2023
Act-On Supported our Segmentation Efforts!
Likeliness to Recommend
What differentiates Act-On from other similar products?
Act-on was the right decision for our membership-based association. It integrated seamlessly with our database (seriously!) and allowed us to meet our business goals that we outlined in our RFP.
What is your favorite aspect of this product?
The ability to create segments within Act-on that linked to our database was incredibly helpful. I was able to create targeted email list that included keywords, various member record fields, previous actions (form downloads, signups), etc. It allowed my team to efficiently segment our communications and as a result, we reduced the number of emails our members received while increasing our engagement metrics.
What do you dislike most about this product?
Not so much a dislike about the product, but there were some features of the program that we were not aware of until we renewed our contract, and would have been incredibly helpful prior. So that was a little frustrating.
What recommendations would you give to someone considering this product?
I think Act-on is a great choice for organizations that are looking for a platform that can integrate with their database and can segment communications, track engagement, and learn more about your audience.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy