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What is Act-On?
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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82 Likeliness to Recommend
94 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Act-On?
Pros
- Acts with Integrity
- Effective Service
- Respectful
- Transparent
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Post Archival
Social Media Channel Integration Outbound
Social Media Channel Integration Inbound
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Breadth of Features
Usability and Intuitiveness
Business Value Created
Ease of Implementation
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
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Act-On Reviews
Brooke K.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Feb 2023
"Exceptional program I highly recommend."
Likeliness to Recommend
What differentiates Act-On from other similar products?
The fact that it is so simple to use, that it possesses outstanding capabilities, and that it can be purchased for a fee that is not overly steep are the aspects that set it apart from similar software.
What is your favorite aspect of this product?
The cooperation at Act-On is unparalleled. They've given us a team that's focused on our account, staffed by people who are eager to help and who have a deep understanding of the product, and given us access to product managers to discuss the features we need. Furthermore, they provide proactive strategic support based on an in-depth knowledge of Marketing Automation Strategy and digital marketing as a whole.
What do you dislike most about this product?
Putting a number on it is challenging. Unfortunately, Act-CRM On's connectivity fell short of our requirements on occasion. Nonetheless, Act-On immediately included us into beta testing and conducted interviews to better understand our requirements. They listen to their customers and use that information to further the service they provide.
What recommendations would you give to someone considering this product?
This software comes highly recommended from me because of its flexible campaign creation options, helpful customer service, and impressive set of capabilities, all of which make it ideal for running multi-faceted campaigns for either a limited or an unlimited amount of time.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
Zara G.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2023
The best tool for marketing.
Likeliness to Recommend
What differentiates Act-On from other similar products?
It has been a beneficial tool for our company, it helps us improve marketing and customize it to the way we work, we can view and analyze our reports and see the impact it has on our marketing and the growth of our company.
What is your favorite aspect of this product?
It has allowed us to manage and improve the experience with customers, using various social networks, emails and creating messages automatically, it has given us the best features to create excellent marketing campaigns, its user interface is flexible and dynamic.
What do you dislike most about this product?
There are no features that need improvement, it has given us solutions to manage surveys, subscriptions and all our contacts, and it has been useful for us to keep track of our earnings and investments.
What recommendations would you give to someone considering this product?
Good capacity for functions and features that help create a positive impact in our organization and with customers.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Dairon P.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Nov 2022
"Marketing tool with easy to use characteristics."
Likeliness to Recommend
What differentiates Act-On from other similar products?
Act-On stands apart from competing software because it is an all-encompassing marketing platform that helps businesses increase sales and retain more customers through an ingenious system that manages email marketing campaigns, web visitor tracking, social media management, and client relations in order to make the most of their available resources.
What is your favorite aspect of this product?
Act-On has helped us reach our targeted audience in the business-to-business (B2B) sector and commercialize our experience and solutions. Our marketing automation runs smoothly and efficiently because of the seamless integration between Act-On and our Dynamics CRM. Both the segmentation and the automations are simple to set up and maintain. It's a great piece of software for our needs.
What do you dislike most about this product?
A learning curve is to be expected in the outset, however Act-On provides excellent customer service and is readily available to answer questions. And the incorporation classes were quite helpful.
What recommendations would you give to someone considering this product?
I highly recommend this software because it is incredibly user-friendly, has a solid control panel, and provides excellent customer service.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
