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Customer Relationship Management

Customer Relationship Management (CRM) consists of applications designed to automate and manage the customer life cycle. CRM software optimizes customer data management, lead tracking, communication logging, and marketing campaigns.

The Data Quadrant is a thorough evaluation and ranking of all software in an individual category to compare platforms across multiple dimensions.

These include:

  • User Satisfaction Rankings
  • Business Value Scores
  • Vendor Capability Comparisons
  • Product Feature Evaluations

The Emotional Footprint is a powerful indicator of overall user sentiment toward the relationship with the vendor, capturing data across five dimensions.

These include:

  • Strategy and Innovation
  • Service Experience
  • Conflict Resolution
  • Product Impact
  • Negotiation and Contract

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Customer Relationship Management Data Quadrant
Powered by Info-Tech Research Group
Powered by Info-Tech Research Group

Latest Research

Organizations Report Higher Satisfaction When Switching to Software With an Info-Tech Award
July 23, 2020

Thinking about choosing a new software vendor but don't know where to start? Narrow down your shortlist by focusing on software that has received an Info-Tech Research Group award. New data from SoftwareReviews shows that organizations reported higher satisfaction when they switched to software that had received an Info-Tech award.

Author: Thomas Randall (Info-Tech)

Satisfaction With Software Drops With COVID-19 Uncertainty
April 24, 2020

The impact of COVID-19, as it became a global pandemic in Q1 of 2020, has affected user sentiment toward software during a growing period of fear, uncertainty, and doubt. To analyze the impact, SoftwareReviews compared Satisfaction (willingness to recommend to a peer), ability to deliver Business Value (fair cost to value), and Likeliness to Renew prior to March 10 and post March 10.

Author: Joel Martin (Info-Tech)

Running Critical Enterprise Applications Efforts During COVID-19
March 26, 2020

An enterprise application selection or implementation has most likely been heavily impacted by COVID-19. Do not hit the brakes; stopping and restarting projects increases the risk of failure. Slow down or speed up? Which is the right strategy for your organization?

Author: Robert Fayle (Info-Tech)

See All Research

Customer Relationship Management Products

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Data QuadrantReport

A thorough evaluation and ranking of all software to compare software across every dimension.

Emotional FootprintReport

A detailed and unique report that captures a powerful indicator of overall user feeling toward the vendor and product.

EMOTIONAL FOOTPRINT EMOTIONAL FOOTPRINT 2019

Pipedrive

Pipedrive

Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. By bringing together the tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines. Pipedrive's goal is to make sales success inevitable - for individual sales people and teams.

8.3

Composite Score

8.5

CX Score

+87

Emotional Footprint

84%

Likeliness to Recommend

109

Reviews

EMOTIONAL FOOTPRINT EMOTIONAL FOOTPRINT 2019

Oracle

Oracle Engagement Cloud (formerly Oracle Sales Cloud)

Accelerate growth with the power of data, AI, and machine learning to bring together all aspects of the customer experience. Oracle Engagement Cloud provides a comprehensive set of capabilities to help sales leaders transition smoothly from sales planning and execution through customer onboarding, account management, and support services.

8.1

Composite Score

8.3

CX Score

+84

Emotional Footprint

81%

Likeliness to Recommend

112

Reviews