Customer Relationship Management
Customer Relationship Management (CRM) consists of applications designed to automate and manage the customer life cycle. CRM software optimizes customer data management, lead tracking, communication logging, and marketing campaigns.
The Data Quadrant is a thorough evaluation and ranking of all software in an individual category to compare platforms across multiple dimensions.
These include:
- User Satisfaction Rankings
- Business Value Scores
- Vendor Capability Comparisons
- Product Feature Evaluations
The Emotional Footprint is a powerful indicator of overall user sentiment toward the relationship with the vendor, capturing data across five dimensions.
These include:
- Strategy and Innovation
- Service Experience
- Conflict Resolution
- Product Impact
- Negotiation and Contract
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Latest Research
Thinking about choosing a new software vendor but don't know where to start? Narrow down your shortlist by focusing on software that has received an Info-Tech Research Group award. New data from SoftwareReviews shows that organizations reported higher satisfaction when they switched to software that had received an Info-Tech award.
The impact of COVID-19, as it became a global pandemic in Q1 of 2020, has affected user sentiment toward software during a growing period of fear, uncertainty, and doubt. To analyze the impact, SoftwareReviews compared Satisfaction (willingness to recommend to a peer), ability to deliver Business Value (fair cost to value), and Likeliness to Renew prior to March 10 and post March 10.
An enterprise application selection or implementation has most likely been heavily impacted by COVID-19. Do not hit the brakes; stopping and restarting projects increases the risk of failure. Slow down or speed up? Which is the right strategy for your organization?
Customer Relationship Management Products
Data QuadrantReport
A thorough evaluation and ranking of all software to compare software across every dimension.
Emotional FootprintReport
A detailed and unique report that captures a powerful indicator of overall user feeling toward the vendor and product.
Pipeliner
Pipeliner
Pipeliner CRM drives exceptional user engagement through its sales-friendly interface. With its uniform navigation and visual approach, users can learn the system quickly which drives high adoption rates and faster ROI. Plus users can easily customize what they see to make the system their own.
9.2
Composite Score
9.2
CX Score
+95
Emotional Footprint
98%
Likeliness to Recommend
29
Reviews
Pipedrive
Pipedrive
Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. By bringing together the tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines. Pipedrive's goal is to make sales success inevitable - for individual sales people and teams.
8.3
Composite Score
8.5
CX Score
+86
Emotional Footprint
84%
Likeliness to Recommend
106
Reviews
Zoho
Zoho CRM
Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers, right now.
8.1
Composite Score