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Emotional Footprint Awards 2024

Customer Relationship Management - Small Business


SoftwareReviews names ConvergeHub, Nimble, Freshsales, and Pipedrive as Customer Relationship Management - Small Business Emotional Footprint Award Winners.


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Customer Relationship Management - Small Business

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

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See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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30+ pages

Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


ConvergeHub Inc

ConvergeHub

ConvergeHub offers a customer relationship management (CRM) and sales and marketing automation system for small and midsize businesses. With it, businesses can store contact lists, build and run targeted campaigns and manage sales activities and leads.

9.2

CX Score

CX
Score

+95

Net Emotional Footprint

Net Emotional
Footprint

90

Value Index

VALUE INDEX

0% Negative 95% Positive
Badge Winner
37Reviews

Nimble Inc

Nimble

Nimble is a simple, intelligent sales force automation and social CRM solution for small and midsize businesses. It automatically populates rich customer profiles and interaction histories from contact lists, email conversations and social media activity across a range of popular platforms. In addition to contact management and pipeline management features such as deal tracking, tasks and alerts, Nimble includes integrated social listening to keep customer profiles updated. This allows businesses to track which contacts are mentioning, following or engaging with them, or who are celebrating milestones.

9.1

CX Score

CX
Score

+93

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

1% Negative 94% Positive
Badge Winner
66Reviews

Freshworks

Freshsales

Freshsales provides a solution which allows you to make calls, send emails, schedule tasks and book meetings all from within the platform, enabling more sales throughout the process.. Communicate with relevant context, personalize follow-ups, and automate routine tasks with Freshsales.

8.8

CX Score

CX
Score

+90

Net Emotional Footprint

Net Emotional
Footprint

82

Value Index

VALUE INDEX

1% Negative 91% Positive
Badge Winner
80Reviews

Pipedrive

Pipedrive

Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. By bringing together the tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines. Pipedrive's goal is to make sales success inevitable - for individual sales people and teams.

8.7

CX Score

CX
Score

+86

Net Emotional Footprint

Net Emotional
Footprint

83

Value Index

VALUE INDEX

3% Negative 89% Positive
Badge Winner
198Reviews

Other Evaluated Vendors


Marketcircle

Daylite

Daylite helps you and your team to manage more clients, close more deals, and finish more projects. Daylite is available exclusively for Mac, iPhone, and iPad and works seamlessly with many of the built-in Apple apps such as Apple Contacts, Apple Calendar, Apple Mail, Siri, Notification Centre, and more!

8.6

CX Score

CX
Score

+83

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

4% Negative 87% Positive
42Reviews

monday.com

monday.com

A tool that works for you, Not the other way around. monday.com is a tool that transforms the way teams work together. Our mission is to help teams build a culture of transparency, empowering everyone to achieve more and be happier at work. We're obsessed with building an excellent product, and our goal is to create a tool that people will love to use—one that’s fast, beautiful, responsive, and makes your life easier.

8.6

CX Score

CX
Score

+86

Net Emotional Footprint

Net Emotional
Footprint

84

Value Index

VALUE INDEX

4% Negative 90% Positive
44Reviews

Copper

Copper

A Google-recommended CRM, Copper integrates and works seamlessly with your Gmail, Calendar and Drive so you never have to switch tabs to add contacts, track emails, find files and manage tasks in your marketing and sales process.

8.6

CX Score

CX
Score

+87

Net Emotional Footprint

Net Emotional
Footprint

84

Value Index

VALUE INDEX

2% Negative 89% Positive
80Reviews

Salesforce.com Inc

Salesforce Starter

Sell more at record speed with Starter (formerly Sales Cloud Essentials) — and leave data entry in the dust. With Salesforce, speed, intelligence, and personalization doesn't stop at the desktop. Access and update your data anytime with the Salesforce mobile app. Easily follow up on leads, identify key contacts, and more. See an easy, customizable view of of all your sales details in Lightning, the latest version of Salesforce.

8.6

CX Score

CX
Score

+88

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

3% Negative 91% Positive
41Reviews

Spotler CRM

Spotler CRM

Spotler CRM (formerly Really Simple Systems CRM) helps you work smarter by managing and tracking your sales leads and customers, letting you get on with growing your business. Designed for small and mid-sized organizations yet also perfect for larger teams, our CRM is super-easy to set up and simple to use. There’s a customizable Sales CRM, plus options for Marketing and Service tools and further integrations - so everything is in one place, enabling great team collaboration and customer relationships that drive sales growth.

8.5

CX Score

CX
Score

+85

Net Emotional Footprint

Net Emotional
Footprint

81

Value Index

VALUE INDEX

2% Negative 87% Positive
75Reviews

Less Annoying CRM

Less Annoying CRM

A simple CRM built just for small businesses. Thousands of small businesses use Less Annoying CRM to manage contacts, track leads, and stay on top of follow-ups.

8.5

CX Score

CX
Score

+94

Net Emotional Footprint

Net Emotional
Footprint

91

Value Index

VALUE INDEX

1% Negative 95% Positive
16Reviews

ActiveCampaign

ActiveCampaign

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

8.5

CX Score

CX
Score

+94

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

1% Negative 95% Positive
27Reviews

vtiger

Vtiger One

Grow sales, improve marketing ROI, and deliver great customer service with the all-in-one CRM that grows with your business.

8.3

CX Score

CX
Score

+87

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

3% Negative 90% Positive
28Reviews

Insightly , Inc.

Insightly CRM

We designed Insightly as a simple to use yet powerful CRM system for small business. With integrations to Google Apps, Office 365, MailChimp, and major social media sites; great mobile apps for tablets and smart phones; and easy access to a REST API for custom integration, Insightly is the leading small business CRM.

8.2

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

83

Value Index

VALUE INDEX

3% Negative 92% Positive
58Reviews

Keap

Keap

Ditch the spreadsheet with Keap’s client management system. House all your client activity and communications in one place. Let Keap’s client management software handle the follow-up, update your client records, and get you paid, while you focus on providing great service.

8.1

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

3% Negative 92% Positive
16Reviews

Pipeliner

Pipeliner CRM

Pipeliner CRM drives exceptional user engagement through its sales-friendly interface. With its uniform navigation and visual approach, users can learn the system quickly which drives high adoption rates and faster ROI. Plus users can easily customize what they see to make the system their own.

7.7

CX Score

CX
Score

+91

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

2% Negative 93% Positive
47Reviews

Agile CRM

Agile CRM

Agile CRM is a fully integrated sales, marketing and service suite – an All-in-One CRM for small businesses with full sales, marketing and service automation functionality. Agile CRM is the comprehensive, end-to-end CRM that delivers sales, marketing and support automation to help small and medium businesses manage all parts of a customer journey, from a single platform, in order to drive sustainable, scalable growth.

7.4

CX Score

CX
Score

+82

Net Emotional Footprint

Net Emotional
Footprint

83

Value Index

VALUE INDEX

7% Negative 89% Positive
19Reviews

Zendesk

Zendesk Sell

Zendesk Sell (formerly Base) is sales force automation software to enhance productivity, processes, and pipeline visibility for sales teams. Legacy sales management tools are often clunky and difficult to use, but Zendesk Sell is simple and designed to keep reps selling. Sell eliminates the friction from deal updates so reps and management are always able to access, analyze, and collaborate on relevant deal data.

7.1

CX Score

CX
Score

+78

Net Emotional Footprint

Net Emotional
Footprint

79

Value Index

VALUE INDEX

7% Negative 85% Positive
32Reviews

For the full list of vendors in this space, click here.

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