Emotional Footprint Awards 2024
Customer Intelligence
SoftwareReviews names Semrush, Graphext, Google Analytics, and Adobe Analytics as Customer Intelligence Emotional Footprint Award Winners.
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Customer Intelligence
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Semrush
Semrush
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: - Over 808 million unique domains monitored for 142 geo databases - Over 43 trillion backlinks - 20 billion keywords - Over 7 million users who have tried Semrush
8.5
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Graphext
Graphext
Guiding you to build data science projects remarkably fast, collaboratively and without writing code. More powerful than dashboards and more intuitive than notebooks.
8.3
CX Score
CX
Score
+99
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Google Analytics
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
8.3
CX Score
CX
Score
+77
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Adobe Systems
Adobe Analytics
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
8.1
CX Score
CX
Score
+85
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Other Evaluated Vendors
Looker
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
8.0
CX Score
CX
Score
+83
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
HubSpot
HubSpot Sales Hub
Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Now you’re freed up to focus on what really matters: your customers.
8.0
CX Score
CX
Score
+85
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Salesforce.com Inc
Tableau CRM Analytics
Discover the story your data has to tell. CRM Analytics (formerly Tableau CRM) empowers your Salesforce CRM users with actionable insights and AI-driven analytics right in their workflow.
8.0
CX Score
CX
Score
+85
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Qualtrics
Qualtrics CoreXM
One platform for all your X-data. Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.
8.0
CX Score
CX
Score
+83
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
SAP
SAP Analytics Cloud
A single solution for business intelligence and collaborative planning, enhanced with the power of predictive analytics and machine learning technology. SAP Analytics Cloud delivers all the analytics capabilities you need – business intelligence (BI), planning, and predictive analytics – in a single solution. Harness the latest technologies and give everyone in your organization the ability to discover actionable insights in real time.
7.8
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
Audiense Ltd
Audiense Insights
Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is to conduct social audience analysis. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments.
7.7
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
81
Value Index
VALUE INDEX
People Pattern
People Pattern
People Pattern is a platform that allows you to find, understand and activate quality customers.
7.6
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
Microsoft Corporation
Dynamics 365 Customer Insights
Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time.
7.4
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
81
Value Index
VALUE INDEX
Oracle
Oracle Unity Customer Data Platform
Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.
7.3
CX Score
CX
Score
+78
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
