Data Quadrant Awards 2023
Marketing Automation - B2B
SoftwareReviews names HubSpot Marketing Hub, ActiveCampaign, Adobe Marketo Engage, Ortto, Constant Contact, and Mailchimp as Marketing Automation - B2B Data Quadrant Award Winners.
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Marketing Automation - B2B
Data Quadrant
Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.
Read The In-Depth Report
A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.
- user satisfaction rankings
- |
- vendor capability comparisons
- |
- business value scores
- |
- individual feature evaluations
- |
- emotional connection to products
Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset
Evaluate the Complete
Software Experience
When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.
Product Features and Satisfaction
The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.
Vendor Experience and Capabilities
The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).
Gold Medalists
HubSpot
HubSpot Marketing Hub
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
9.0
Composite
Score
Composite
Score
+92
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
ActiveCampaign
ActiveCampaign
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
9.0
Composite
Score
Composite
Score
+93
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
Adobe Systems
Adobe Marketo Engage
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
8.9
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
91%
Likeliness to
Recommend
Likeliness
to Recommend
Ortto
Ortto
Ortto (formerly Autopilot) brings your customer data, messaging and analytics together to help businesses deliver remarkable experiences across the customer journey.
8.8
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
91%
Likeliness to
Recommend
Likeliness
to Recommend
Constant Contact, Inc.
Constant Contact
Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.
8.7
Composite
Score
Composite
Score
+88
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
Intuit
Mailchimp
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
8.7
Composite
Score
Composite
Score
+86
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
Vendor Capability Awards
Availability and Quality of Training
Ortto
Breadth of Features
Ortto
Business Value Created
Ortto
Ease of Customization
Ortto
Ease of Data Integration
Brevo
Ease of IT Administration
Ortto
Ease of Implementation
Ortto
Product Strategy and Rate of Improvement
Ortto
Quality of Features
Ortto
Usability and Intuitiveness
Ortto
Vendor Support
ActiveDEMAND
Vendor Capability Awards
Availability and Quality of Training
Ortto
Breadth of Features
Ortto
Business Value Created
Ortto
Ease of Customization
Ortto
Ease of Data Integration
Brevo
Ease of IT Administration
Ortto
Ease of Implementation
Ortto
Product Strategy and Rate of Improvement
Ortto
Quality of Features
Ortto
Usability and Intuitiveness
Ortto
Vendor Support
ActiveDEMAND
Other Evaluated Vendors
Bloomreach Inc
Bloomreach Engagement
Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.
8.6
Composite
Score
Composite
Score
+95
Emotional
Footprint
Emotional
Footprint
87%
Likeliness to
Recommend
Likeliness
to Recommend
Brevo
Brevo
Brevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.
8.6
Composite
Score
Composite
Score
+93
Emotional
Footprint
Emotional
Footprint
91%
Likeliness to
Recommend
Likeliness
to Recommend
SALESmanago
SALESmanago
SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.
8.5
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
89%
Likeliness to
Recommend
Likeliness
to Recommend
JumpDEMAND Inc.
ActiveDEMAND
ActiveDEMAND enables marketers, agencies and businesses to supercharge their marketing efforts through streamlined campaign management, campaign recipes and attribution reporting while integrating with many other business, sales and marketing applications.
8.3
Composite
Score
Composite
Score
+100
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
Salesforce.com Inc
Salesforce Pardot
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
8.0
Composite
Score
Composite
Score
+80
Emotional
Footprint
Emotional
Footprint
80%
Likeliness to
Recommend
Likeliness
to Recommend
Keap
Keap
Ditch the spreadsheet with Keap’s client management system. House all your client activity and communications in one place. Let Keap’s client management software handle the follow-up, update your client records, and get you paid, while you focus on providing great service.
8.0
Composite
Score
Composite
Score
+85
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
Dotdigital Group PLC
Dotdigital
From email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insight into personalized marketing campaigns. The dotdigital platform is an omnichannel marketing solution for B2C, B2B, and NFP marketers in the Americas. Import data, build segments and triggers, and create relevant marketing campaigns that engage your customers on their favorite channels.
7.9
Composite
Score
Composite
Score
+78
Emotional
Footprint
Emotional
Footprint
92%
Likeliness to
Recommend
Likeliness
to Recommend
Acoustic
Acoustic Marketing Cloud
Acoustic Campaign (Formerly IBM Watson Marketing) is a digital marketing platform that puts the power of data insights into the hands of the marketer to design more effective campaigns that exceed customer expectations. Use behavioral and profile data from any source to create relevant campaigns across email, web, mobile push, SMS, social, group messaging, and offline channels including telesales and mail and print fulfillment centers. Leverage Acoustic Analytics events and Acoustic Personalization audiences to reach your contacts with consistent, targeted messages.
7.8
Composite
Score
Composite
Score
+94
Emotional
Footprint
Emotional
Footprint
87%
Likeliness to
Recommend
Likeliness
to Recommend
SugarCRM
Sugar Market
Sugar Market transforms how mid-sized marketing teams reach their audience and measure success throughout the buyer journey. Attract website visitors and understand how they interact with digital assets. Capture leads with conversion-driving landing pages, emails and forms built with intuitive, drag-and-drop builders. Qualify leads with robust nurture campaigns and sophisticated lead scoring models.
7.5
Composite
Score
Composite
Score
+87
Emotional
Footprint
Emotional
Footprint
84%
Likeliness to
Recommend
Likeliness
to Recommend
SAS Institute Inc.
SAS Marketing Automation
Want to win, serve and retain the best customers? Now you can move easily from data to campaign design to better decisions across every channel. Our marketing automation software pairs unmatched usability with world-class analytics to deliver results like you've never seen before. Faster, easier, better. Made possible by SAS.
7.4
Composite
Score
Composite
Score
+84
Emotional
Footprint
Emotional
Footprint
82%
Likeliness to
Recommend
Likeliness
to Recommend
BenchmarkONE
BenchmarkONE
Simple, yet elegantly intelligent, BenchmarkONE (formerly Hatchbuck) automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans with all-in-one sales & marketing software.
7.2
Composite
Score
Composite
Score
+78
Emotional
Footprint
Emotional
Footprint
81%
Likeliness to
Recommend
Likeliness
to Recommend
Act-On Software
Act-On
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
6.8
Composite
Score
Composite
Score
+65
Emotional
Footprint
Emotional
Footprint
79%
Likeliness to
Recommend
Likeliness
to Recommend
For the full list of vendors in this space, click here.
About Gold Medal Awards and Software Reports
SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).
Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.
