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Ortto

Ortto

9.1 / 10
Category

What is Ortto?

Ortto (formerly Autopilot) brings your customer data, messaging and analytics together to help businesses deliver remarkable experiences across the customer journey.

Company Details


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Awards & Recognition

Ortto won the following awards in the Marketing Automation - Midmarket category

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Ortto Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ortto.

89 Likeliness to Recommend

Up 1
Since last award

96 Plan to Renew

Up 1
Since last award

93 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ortto?

4% Negative
0% Neutral
96% Positive

Pros

  • Effective Service
  • Respectful
  • Acts with Integrity
  • Helps Innovate

Feature Ratings

Average 93

Email Marketing Automation

96

Segmentation

96

Lead Nurturing

94

Marketing Workflow Management

93

Task and Alert Automation

92

Advanced Campaign Management

91

Marketing Analytics

90

Vendor Capability Ratings

Average 94

Ease of Customization

97

Quality of Features

97

Usability and Intuitiveness

95

Ease of Implementation

94

Business Value Created

94

Product Strategy and Rate of Improvement

94

Breadth of Features

92

Ease of IT Administration

92

Availability and Quality of Training

92

Ease of Data Integration

91

Vendor Support

91

Ortto Reviews

Scott A.

  • Role: C Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Ortto Superior Visual Marketing Automation

Likeliness to Recommend

10 / 10

What differentiates Ortto from other similar products?

That everything is so well-designed and easy to use is a huge plus. The setup and execution of other, larger technologies can take months and need substantial financial inputs, in my experience. After being implemented, the tools required extensive training and still had bugs. Yet, despite their best efforts, customer assistance was frequently frustratingly sluggish and useless. Only a few minutes of my time (and no outside consultant needed) and I had autopilot up and running. It's been as easy to use as any modern program should be. Customer assistance has been speedy and helpful so far.

What is your favorite aspect of this product?

Marketers' holy grail is the autopilot. Almost every activity may be turned into a "journey," including but not limited to email newsletter distribution, lead scoring, lead assignment, lead nurturing, website action tracking, and more. You can get even more done with less effort if you utilize tools like Salesforce and Segment, but even without those I've seen a big return on investment (ROI). They have just released a much-needed upgrade to their email editor.

What do you dislike most about this product?

Any CRM than Salesforce might benefit from this capability. Improvements to the already available actions and triggers, especially those related to API triggers, would be very appreciated. Costs can skyrocket with a significant number of subscribers and a feature-rich business strategy (including A/B testing, API triggers, and more). To make the transition from other email clients completely, I'd also want to see a subscription management option implemented for end users.

What recommendations would you give to someone considering this product?

In terms of email marketing automation, Autopilot excels in most cases; it is especially potent when integrated with your website's forms and workflows. The Heads-Up functions appear to be a potent resource for boosting user involvement on a website. While I haven't spent much work on scoring or statistics, I anticipate that these areas will receive more focus with future iterations of the app.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Bethany I.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Includes email, CRM, and other automated marketing

Likeliness to Recommend

10 / 10

What differentiates Ortto from other similar products?

Since implementing an automated email system and other marketing procedures, our staff has had much more time and energy to devote to other, more essential problems. With the help of this program, we've been able to increase sales, streamline our customer database, and send more effective emails. In particular, Ortto's excellent pipeline and support communication features stand out as advantages. It's a great software for CRM, marketing, and increasing sales efficiency. The quality of service provided to customers is exceptional.

What is your favorite aspect of this product?

As a marketer and email sender, I greatly value this software's intuitive interface, time-saving automation, and ease of use. This software's marketing, email, CRM, and sales management capabilities are greatly enhanced by its outstanding features and automation.

What do you dislike most about this product?

Managing my marketing and emails has never been easier thanks to this tool, which does all it's supposed to and more.

What recommendations would you give to someone considering this product?

As a result, we have been prosperous in every facet of our sales efforts, and the judgments we have taken have been fruitful. I've been using Ortto for a while now, and I've never had an issue with its implementation. It can help you with any digital marketing challenge you can face.

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Unique Features

Adam R.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

"Quality automation that draws potential customer"

Likeliness to Recommend

8 / 10

What differentiates Ortto from other similar products?

It differs from other programs in its ease of use.

What is your favorite aspect of this product?

Ortto provides a broad selection of tools and templates to assist you in creating a process and keeping track of every part of that workflow. With Ortto, I can easily create and deliver targeted campaigns, and the built-in statistics tell me how many people are responding and interacting with them. An effective reporting system and dashboard are in place for management. Ortto's automated features are also useful for adding new customers and iteratively re-creating previous campaigns, while changing target lists.

What do you dislike most about this product?

It's hard to think of any negatives to Ortto since it's so user-friendly and provides so many resources for understanding how everything works. It is also simple for new workers to learn how to use the system and connect it with other company systems because of its simplicity.

What recommendations would you give to someone considering this product?

I recommend the program because it is very easy to use and has many functions that are very helpful.

Pros

  • Reliable
  • Unique Features
  • Efficient Service
  • Effective Service

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