Brevo Customer Reviews 2024

Brevo

8.8 /10

What is Brevo?

Brevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details

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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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2 Top Rated Capabilities

3 Top Rated Features

2023

0 Top Rated Capabilities

4 Top Rated Features

2022

Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

90 Likeliness to Recommend

3
Since last award

97 Plan to Renew

1
Since last award

91 Satisfaction of Cost Relative to Value

4
Since last award

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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative

6% Neutral

93% Positive

Pros

Includes Product Enhancements
Respectful
Trustworthy
Transparent

Feature Ratings

Average 85

Email Delivery

Sales Intelligence & Conversion Rates

SPAM Compliance

Campaign Management

Basic Reporting and Analytics

Contact Database

Segmentation

Mobile Optimized

A/B Testing

Content Authoring

Auto-Responders

Vendor Capability Ratings

Average 83

Usability and Intuitiveness

Ease of IT Administration

Ease of Implementation

Breadth of Features

Ease of Data Integration

Quality of Features

Ease of Customization

Availability and Quality of Training

Vendor Support

Business Value Created

Product Strategy and Rate of Improvement

Also Featured in...

Marketing Automation - B2B

Score 9.1

View Brevo in this category (opens in a new tab)

SMS Marketing

Score 8.9

View Brevo in this category (opens in a new tab)

Brevo Reviews

Ajeet K.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

A professional marketing automation tool

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

At the same subscription, the tool offer a lot of service including live chat, email marketing, SMS and Whatsapp where other provides would charge independently, also Brevo has got good customer care team who responds faster to technical questions

What is your favorite aspect of this product?

It is easy to personalize messages for marketing within Brevo whether SMS, Email or on WhatsApp by using a name tag which automatically picks the name of the recipient and inserts in the tag placeholder as this shows professionalist and increases trust with our clients . Also Brevo is cheap and easy to implement and configure

What do you dislike most about this product?

You need to recharge the wallet for each service independently like SMS are charged independently, emails and WhatsApp marketing as well which makes Brevo to becomes more expensive in the long run

What recommendations would you give to someone considering this product?

Yes, I would recommend Brevo, it is easy, cheap and reliable to use

Pros

Caring
Respectful
Fair
Helps Innovate

Rajat R.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Brevo is easy to use for cognitive marketing

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

It has the bulk SMS feature which can be used to send bulk SMS to different countries by a single click whereas other tool only would support sending SMS to a single country. Also Brevo does not charge monthly subscription for SMS, Emails and WhatsApp marketing, you only pay for what you need to use which makes it a good tool for smaller businesses to use the solution.

What is your favorite aspect of this product?

I like the scheduling rules where you can schedule when the messages can be sent from Brevo, whether WhatsApp campaigns, emails or SMS, all can be scheduled. Also, Brevo offers good SMTP integration for emails in case you use the feature for sending transactional emails. Thanks to the friendly customer care who respond to questions on time and in detailed version

What do you dislike most about this product?

The tool does not offer free sender ID for SMS compared to other tool and this can turn Brevo to be expensive to use for SMS marketing since to optimize delivery of SMS, you need to raise sender IDs depending on where you are supposed to send the SMS which can turn to be too much expensive. Also pricing per SMS is too expensive, I wish they can offer subscription

What recommendations would you give to someone considering this product?

Yes, I would recommend Brevo because it is easy to use and to configure

Pros

Reliable
Performance Enhancing
Security Protects
Helps Innovate

Sathiyan R.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Brevo delivers omnichannel marketing more easier

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Brevo has meetings and call recordings at the same cost making it easy to convert leads into prospective buyers that other tools do not have.

What is your favorite aspect of this product?

I like the integration of Brevo with WhatsApp marketing through the WhatsApp channel at no extra cost. Brevo has good email templates that can easily be customized to create email content more easier.

What do you dislike most about this product?

The chat feature is too slow and does not look good, The chat widget appearance needs a lot of improvement and modifications

What recommendations would you give to someone considering this product?

Yes, Brevo is a good tool for marketing, meetings and live chat and I would recommend the tool

Pros

Reliable
Helps Innovate
Continually Improving Product
Performance Enhancing

Brevo

What is Brevo?

Company Details

Need Assistance?

Awards & Recognition

Brevo Ratings

90 Likeliness to Recommend

3 Since last award

97 Plan to Renew

1 Since last award

91 Satisfaction of Cost Relative to Value

4 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Brevo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Marketing Automation - B2B

SMS Marketing

Brevo Reviews

Ajeet K.

A professional marketing automation tool

Likeliness to Recommend

Pros

Rajat R.

Brevo is easy to use for cognitive marketing

Likeliness to Recommend

Pros

Sathiyan R.

Brevo delivers omnichannel marketing more easier

Likeliness to Recommend

Pros

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Feature Ratings

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