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Customer Relationship Management - Small Business
SoftwareReviews names ConvergeHub, Less Annoying CRM, and Pipeliner CRM as Customer Relationship Management - Small Business Data Quadrant Award Winners.
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Data Quadrant
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"magical" components such as market presence and analyst opinion, which are opaque in nature
and may be influenced by vendor pressure, financial or otherwise.
The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT
and business professionals. The placement of a software in the Data Quadrant indicates its
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A thorough evaluation and ranking of all software in an individual category to compare
software across every dimension.
- user satisfaction rankings
- |
- vendor capability comparisons
- |
- business value scores
- |
- individual feature evaluations
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- emotional connection to products
Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset
Software Experience
When distilled down, the software experience is shaped by both the experience with the software
and the relationship with the vendor. Evaluating enterprise software along these two dimensions
provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.
Product Features and Satisfaction
The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood
of users to recommend the software, combined with user satisfaction across top product features.
Vendor Experience and Capabilities
The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor
capabilities (e.g. software implementation, training, customer support, product roadmap) as well as
emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).
ConvergeHub Inc
ConvergeHub offers a customer relationship management (CRM) and sales and marketing automation system for small and midsize businesses. With it, businesses can store contact lists, build and run targeted campaigns and manage sales activities and leads.
9.0
Composite
Score
Composite
Score
+95
Emotional
Footprint
Emotional
Footprint
94%
Likeliness to
Recommend
Likeliness
to Recommend
Less Annoying CRM
A simple CRM built just for small businesses. Thousands of small businesses use Less Annoying CRM to manage contacts, track leads, and stay on top of follow-ups.
8.9
Composite
Score
Composite
Score
+94
Emotional
Footprint
Emotional
Footprint
97%
Likeliness to
Recommend
Likeliness
to Recommend
Pipeliner
Pipeliner CRM drives exceptional user engagement through its sales-friendly interface. With its uniform navigation and visual approach, users can learn the system quickly which drives high adoption rates and faster ROI. Plus users can easily customize what they see to make the system their own.
8.8
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
91%
Likeliness to
Recommend
Likeliness
to Recommend
Availability and Quality of Training
ConvergeHub
Breadth of Features
monday.com
Business Value Created
Daylite
Ease of Customization
Agile CRM
Ease of Data Integration
Keap
Ease of IT Administration
Less Annoying CRM
Ease of Implementation
Agile CRM
Product Strategy and Rate of Improvement
Agile CRM
Quality of Features
Agile CRM
Usability and Intuitiveness
ConvergeHub
Vendor Support
Less Annoying CRM
Availability and Quality of Training
ConvergeHub
Breadth of Features
monday.com
Business Value Created
Daylite
Ease of Customization
Agile CRM
Ease of Data Integration
Keap
Ease of IT Administration
Less Annoying CRM
Ease of Implementation
Agile CRM
Product Strategy and Rate of Improvement
Agile CRM
Quality of Features
Agile CRM
Usability and Intuitiveness
ConvergeHub
Vendor Support
Less Annoying CRM
Keap (formerly Infusion Software Inc.)
Ditch the spreadsheet with Keap’s client management system. House all your client activity and communications in one place. Let Keap’s client management software handle the follow-up, update your client records, and get you paid, while you focus on providing great service.
8.6
Composite
Score
Composite
Score
+87
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
ActiveCampaign
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
8.6
Composite
Score
Composite
Score
+94
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
Nimble Inc
Nimble is a simple, intelligent sales force automation and social CRM solution for small and midsize businesses. It automatically populates rich customer profiles and interaction histories from contact lists, email conversations and social media activity across a range of popular platforms. In addition to contact management and pipeline management features such as deal tracking, tasks and alerts, Nimble includes integrated social listening to keep customer profiles updated. This allows businesses to track which contacts are mentioning, following or engaging with them, or who are celebrating milestones.
8.5
Composite
Score
Composite
Score
+92
Emotional
Footprint
Emotional
Footprint
85%
Likeliness to
Recommend
Likeliness
to Recommend
vtiger
Grow sales, improve marketing ROI, and deliver great customer service with the all-in-one CRM that grows with your business.
8.5
Composite
Score
Composite
Score
+87
Emotional
Footprint
Emotional
Footprint
87%
Likeliness to
Recommend
Likeliness
to Recommend
Insightly , Inc.
We designed Insightly as a simple to use yet powerful CRM system for small business. With integrations to Google Apps, Office 365, MailChimp, and major social media sites; great mobile apps for tablets and smart phones; and easy access to a REST API for custom integration, Insightly is the leading small business CRM.
8.5
Composite
Score
Composite
Score
+88
Emotional
Footprint
Emotional
Footprint
84%
Likeliness to
Recommend
Likeliness
to Recommend
Agile CRM
Agile CRM is a fully integrated sales, marketing and service suite – an All-in-One CRM for small businesses with full sales, marketing and service automation functionality. Agile CRM is the comprehensive, end-to-end CRM that delivers sales, marketing and support automation to help small and medium businesses manage all parts of a customer journey, from a single platform, in order to drive sustainable, scalable growth.
8.5
Composite
Score
Composite
Score
+84
Emotional
Footprint
Emotional
Footprint
84%
Likeliness to
Recommend
Likeliness
to Recommend
Freshworks
Freshsales provides a solution which allows you to make calls, send emails, schedule tasks and book meetings all from within the platform, enabling more sales throughout the process.. Communicate with relevant context, personalize follow-ups, and automate routine tasks with Freshsales.
8.4
Composite
Score
Composite
Score
+90
Emotional
Footprint
Emotional
Footprint
83%
Likeliness to
Recommend
Likeliness
to Recommend
Salesforce.com Inc
Sell more at record speed with Sales Cloud Essentials — and leave data entry in the dust. With Salesforce, speed, intelligence, and personalization doesn't stop at the desktop. Access and update your data anytime with the Salesforce mobile app. Easily follow up on leads, identify key contacts, and more. See an easy, customizable view of of all your sales details in Lightning, the latest version of Salesforce.
8.4
Composite
Score
Composite
Score
+88
Emotional
Footprint
Emotional
Footprint
85%
Likeliness to
Recommend
Likeliness
to Recommend
Marketcircle
Daylite helps you and your team to manage more clients, close more deals, and finish more projects. Daylite is available exclusively for Mac, iPhone, and iPad and works seamlessly with many of the built-in Apple apps such as Apple Contacts, Apple Calendar, Apple Mail, Siri, Notification Centre, and more!
8.4
Composite
Score
Composite
Score
+83
Emotional
Footprint
Emotional
Footprint
89%
Likeliness to
Recommend
Likeliness
to Recommend
Copper
A Google-recommended CRM, Copper integrates and works seamlessly with your Gmail, Calendar and Drive so you never have to switch tabs to add contacts, track emails, find files and manage tasks in your marketing and sales process.
8.3
Composite
Score
Composite
Score
+87
Emotional
Footprint
Emotional
Footprint
85%
Likeliness to
Recommend
Likeliness
to Recommend
monday.com
A tool that works for you, Not the other way around. monday.com is a tool that transforms the way teams work together. Our mission is to help teams build a culture of transparency, empowering everyone to achieve more and be happier at work. We're obsessed with building an excellent product, and our goal is to create a tool that people will love to use—one that’s fast, beautiful, responsive, and makes your life easier.
8.3
Composite
Score
Composite
Score
+84
Emotional
Footprint
Emotional
Footprint
86%
Likeliness to
Recommend
Likeliness
to Recommend
Pipedrive
Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. By bringing together the tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines. Pipedrive's goal is to make sales success inevitable - for individual sales people and teams.
8.3
Composite
Score
Composite
Score
+85
Emotional
Footprint
Emotional
Footprint
86%
Likeliness to
Recommend
Likeliness
to Recommend
Really Simple Systems Ltd.
“Really Simple Systems CRM helps you work smarter by managing and tracking your sales leads and customers, letting you get on with growing your business. Designed for small and mid-sized organizations yet also perfect for larger teams, our CRM is super-easy to set up and simple to use. There’s a customizable Sales CRM, plus options for Marketing and Service tools and further integrations - so everything is in one place, enabling great team collaboration and customer relationships that drive sales growth.”
8.0
Composite
Score
Composite
Score
+85
Emotional
Footprint
Emotional
Footprint
82%
Likeliness to
Recommend
Likeliness
to Recommend
Zendesk
Zendesk Sell (formerly Base) is sales force automation software to enhance productivity, processes, and pipeline visibility for sales teams. Legacy sales management tools are often clunky and difficult to use, but Zendesk Sell is simple and designed to keep reps selling. Sell eliminates the friction from deal updates so reps and management are always able to access, analyze, and collaborate on relevant deal data.
7.7
Composite
Score
Composite
Score
+77
Emotional
Footprint
Emotional
Footprint
71%
Likeliness to
Recommend
Likeliness
to Recommend
For the full press release, click here.
For the full list of vendors in this space, click here.
SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).
Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.
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