What is Salesforce Pardot?
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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73 Likeliness to Recommend
71 Plan to Renew
63 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+59 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Respectful
- Security Protects
- Fair
- Enables Productivity
Cons
- Vendor's Interest First
- Under Delivered
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Multichannel Campaign Management
Unified Sales and Marketing Funnel
Personalization/Audience Targeting
Artificial Intelligence / Machine Learning
Team Alerts
Account Analytics & Measurement
Customer Journey Modelling
Account-Based Advertising
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Breadth of Features
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
Business Value Created
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
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Salesforce Pardot Reviews
Shyamal P.
- Role: Sales Marketing
- Industry: Chemicals
- Involvement: End User of Application
Submitted May 2022
It is really great to use sales forse perdot.
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Gives insight of reports
What is your favorite aspect of this product?
Indepth reports
What do you dislike most about this product?
Nothing as of now
What recommendations would you give to someone considering this product?
Must try you love it
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Devon H.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted May 2022
Great tool to automate your processes for you!
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
It being a part of the Salesforce family makes it a must for those using Salesforce
What is your favorite aspect of this product?
The workflows and automations for emails and qualifications.
What do you dislike most about this product?
Difficult to get support depending on your account level.
What recommendations would you give to someone considering this product?
Understand how the size of your database will impact the cost.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
- Role: Consultant
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted May 2022
Best AAP for marketing automation platform.
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Inspires Innovation